ADVERTISING EFFECTThe important factor to considerThe 31. customers must travel affects the probability that they will buy the product. Methods of communicationAdvertising slogans are easier to remember if there is a 32. played with them.Mandy’s Candy Store appeals to people’s sense of 33. to draw in customers.To an ad campaign for digital products, it is 34. that is extremely important. Effect on your product salesThe customer’s 35. after he or she experiences the ad is most important.
Marketing strategiesOn international flights, it is wise for the advertisement to be displayed in the common 36. of most passengers.Very few young people buy 37. .The UNESCO website would be a good place to advertise for companies aiming to improve the 38. .One good location to place ads for sunscreen is the 39. .A good scene for a water purification commercial would be 40. .
22. For the practice paper, the tutor has directed the students to make sure to
pay attention to time limits.
write at least 6,000 words.
keep on topic.
Questions 24-30
Complete the sentences below.
Write ONE WORD AND/OR A NUMBER for each answer.24. There is no need to lots of people.25. Pay attention to the of the final report.26. Prepare , one for the teaches, another for the students themselves.27. The deadline of the final paper is .28. The students can their topics before the beginning of April.29. Students deciding to change topics must deliver a to the research in advance.30. At the beginning ot the report, the hypothesis and an outline of the are needed.
THE URBAN LANDSCAPETwo areas of focus: the effect of vegetation on the urban climateways of planning our 31. better Large-scale impact of trees :they can make cities more or less 32. in summer they can make cities coolerthey can make inland cities more 33. Local impact of trees:they can make local areasmore 34. coolermore humidless windyless 35.Comparing trees and buildingsTemperature regulation: trees evaporate water through their 36.
building surfaces may reach high temperatures
Wind force: tall buildings cause more wind at 37. level trees 38. the wind force
Noise: trees have a small effect on traffic noise 39. frequency noise passes through trees
Important points to consider: trees require a lot of sunlight, water and 40. to grow