Inside the mind of the consumer Could brain-scanning technology provide an accurate way to assess the appeal of new products and the effectiveness of advertising? A MARKETING people are no longer prepared to take your word for it that you favour one product over another. They want to scan your brain to see which one you …
BENTLEY Hospital Catering Service TO ALL PERMANENT AND TEMPORARY MEMBERS OF STAFF IMPORTANT INFORMATION Meal Breaks(minimum company guidelines) HOURS WORKEDBREAK TO BE TAKEN 0-4 hrs4-6 hrs6-8 hrs8-12 hrs12-24 hrsnil15 mins30 mins60 mins (taken as 2 x 30 mins)75 mins (taken as 2 x 30 mins + 1 x 15 mins) Your section staffing board will show the times …
Sleep helps reduce errors in memory Sleep may reduce mistakes in memory, according to a first-of-its-kind study led by a scientist at Michigan State University. The findings, which appear in the September issue of the journal Learning El Memory, have practical implications for many people, from students doing multiple-choice tests to elderly people confusing their medicine, says Kimberly …
Air pollution Part One A Air pollution is increasingly becoming the focus of government and citizen concern around the globe. From Mexico City and New York, to Singapore and Tokyo, new solutions to this old problem are being proposed, Mailed and implemented with ever increasing speed. It is feared that unless pollution reduction measures are …
Green Wave Washes Over Mainstream Shopping Research in Britain has shown that green consumers’ continue to flourish as a significant group amongst shoppers. This suggests that politicians who claim environmentalism is yesterday’s issue may be seriously misjudging the public mood. A report from Mintel, the market research organisation, says that despite recession and financial pressures, …
Do literate women make better mothers? Children in developing countries are healthier and more likely to survive past the age of five when their mothers can read and write. Experts In public health accepted this idea decades ago, but until now no one has been able to show that a woman’s ability to read in Itself Improves …
RISING SEA Paragraph 1. INCREASED TEMPERATURES The average air temperature at the surface of the earth has risen this century, as has the temperature of ocean surface waters. Because water expands as it heats, a warmer ocean means higher sea levels. We cannot say definitely that the temperature rises are due to the greenhouse effect; the …
In Praise of Amateurs Despite the specialization of scientific research, amateurs still have an important role to play. During the scientific revolution of the 17th century, scientists were largely men of private means who pursued their interest in natural philosophy for their own edification. Only in the past century or two has it become possible …
Telepathy Can human beings communicate by thought alone? For more than a century the issue of telepathy has divided the scientific community, and even today it still sparks bitter controversy among top academics Since the 1970s, parapsychologists at leading universities and research institutes around the world have risked the derision of sceptical colleagues by putting the …
White mountain, green tourism The French Alpine town of Chamonix has been a magnet for tourists since the 18th century. But today, tourism and climate change are putting pressure on the surrounding environment. Marc Grainger reports. A The town of Chamonix-Mont-Blanc sits in a valley at 1,035 metres above sea level in the Haute-Savoie department in …
