Doctoring Sales A A few months ago Kim Schaefer, sales representative of a major global pharmaceutical company, walked into a medical center in New York to bring information and free samples of her company’s latest products. That day she was lucky- a doctor was available to see her. ‘The last rep offered me a trip to …
Reading Passage One A The Lumiere Brothers opened their Cinematographe, at 14 Boulevard des Capucines in Paris, to 100 paying customers over 100 years ago, on December 8, 1 895. Before the eyes of the stunned, thrilled audience, photographs came to life and moved across a flat screen. B So ordinary and routine has this become to …
Advantages of public transport A new study conducted for the World Bank by Murdoch University’s Institute for Science and Technology Policy (ISTP) has demonstrated that public transport is more efficient than cars. The study compared the proportion of wealth poured into transport by thirty-seven cities around the world. This included both the public and private …
AUSTRALIA’S SPORTING SUCCESS A They play hard, they play often, and they play to win. Australian sports teams win more than their fair share of titles, demolishing rivals with seeming ease. How do they do it? A big part of the secret is an extensive and expensive network of sporting academies underpinned by science and medicine. …
THE IMPACT OF WILDERNESS TOURISM A The market for tourism in remote areas is booming as never before. Countries all across the world are actively promoting their ‘wilderness’ regions – such as mountains, Arctic lands, deserts, small islands and wetlands – to high-spending tourists. The attraction of these areas is obvious: by definition, wilderness tourism requires …
Early Childhood Education A ‘Education To Be More’ was published last August. It was the report of the New Zealand Government’s Early Childhood Care and Education Working Group. The report argued for enhanced equity of access and better funding for childcare and early childhood education institutions. Unquestionably, that’s a real need; but since parents don’t normally …
BAKELITE – The birth of modern plastics In 1907, Leo Hendrick Baekeland, a Belgian scientist working in New York, discovered and patented a revolutionary new synthetic material. His invention, which he named ‘Bakelite’, was of enormous technological importance, and effectively launched the modern plastics industry. The term ‘plastic’ comes from the Greek plassein, meaning ‘to …
Reading Passage 1 For the century before Johnson’s Dictionary was published in 1775, there had been concern about the state of the English language. There was no standard way of speaking or writing and no agreement as to the best way of bringing some order to the chaos of English spelling. Dr Johnson provided the …
How much higher? How much faster? Since the early years of the twentieth century, when the International Athletic Federation began keeping records, there has been a steady improvement in how fast athletes run, how high they jump and how far they are able to hurl massive objects, themselves included, through space. For the so-called power …
MICRO ENTERPRISE CREDIT FOR STREET YOUTH ‘I am from a large, poor family and for many years we have done without breakfast. Ever since I joined the Street Kids International Program I have been able to buy my family sugar and buns for breakfast. I have also bought myself decent second hand clothes and shoes.’ …
