The harm that picture books can cause A There is a great concern in Europe and North America about declining standards of literacy in schools. In Britain, the fact that 30 per cent of 16 year olds have a reading age of 14 or less has helped to prompt massive educational changes. The development of literacy has …
The way the brain buys Supermarkets take great care over the way the goods they sell are arranged. This is because they know a lot about how to persuade people to buy things. When yon enter a supermarket, it takes some time for the mind to get into a shopping mode. This is why the …
Measures to combat infectious disease in tsarist Russia A In the second half of the seventeenth century, Russian authorities began implementing controls at the borders of their empire to prevent the importation of plague, a highly infectious and dangerous disease. Information on disease outbreak occurring abroad was regularly reported to the tsar’s court through various means, …
Glaciers A Besides the earth’s oceans, glacier ice is the largest source of water on earth. A glacier is a massive stream or sheet of ice that moves underneath itself under the influence of gravity. Some glaciers travel down mountains or valleys, while others spread across a large expanse of land. Heavily glaciated regions such …
Doctoring sales Pharmaceuticals is one of the most profitable industries in North America. But do the drugs industry’s sales and marketing strategies go too far? A A few months ago Kim Schaefer, sales representative of a major global pharmaceutical company, walked into a medical center in New York to bring information and free samples of her …
Glow-worms AThe glow-worm belongs to a family of beetles known as the Lampyridae or fireflies. The fireflies are a huge group containing over 2000 species, with new ones being discovered all the time. The feature which makes fireflies and glow-worms so appealing is their ability to produce an often dazzling display of light. The light …
Geothermal power for Britain Huge reserves of energy have been found in rocks far below the surface of the ground in Britain. It is estimated that the north and southwest regions could hold enough energy in the form of heat to provide power for millions of homes. In fact, up to a fifth of Britain’s …
Motivating Drives Scientists have been researching the way to get employees motivated for many years. This research in a relational study which builds the fundamental and comprehensive model for study. This is especially true when the business goal is to turn unmotivated teams into productive ones. But their researchers have limitations. It is like studying …
The Benefits of Being Bilingual A According to the latest figures, the majority of the world’s population is now bilingual or multilingual, having grown up speaking two or more languages. In the past, such children were considered to be at a disadvantage compared with their monolingual peers. Over the past few decades, however, technological advances …
BAKELITE – The birth of modem plastics In 1907, Leo Hendrick Baekeland, a Belgian scientist working in New York, discovered and patented a revolutionary new synthetic material. His invention, which he named ‘Bakelite’, was of enormous technological importance, and effectively launched the modern plastics industry. The term ‘plastic’ comes from the Greek plassein, meaning ‘to …
