Month: April 2024

Case Study: Tourism New Zealand Website

New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travellers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

Later a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ : paces or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.

The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travellers enjoy such earning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.

It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere-the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

Questions 1-7
Complete the table below. Choose ONE WORD ONLY from the passage for each answer.
Write your answers in boxes 1-7 on your answer sheet.

Section of website	Comments
Database of tourism	– easy for tourism-related businesses to get on the list – allowed businesses to (1)………………………information regularly – provided a country-wide evaluation of businesses including their impact on the (2)……………..
Special features on local topics	– e.g. an interview with a former a sports (3)………………..and an interactive tour of various locations used in (4)………………….
Information on driving routes	– varied depending on the (5)……………….
Travel planner	– included a map showing selected places, details of public transport and local (6)……………..
Your Words	– travellers could send a link to their (7)………………….

Questions 8-13
Do the following statements agree with the information given in Reading Passage 1?
In boxes 8-13 on your answer sheet, write

TRUE                              if the statement agrees with the information
FALSE                            if the statement contradicts the information
NOT GIVEN                if there is no information on this

8. The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.
9. It was found that most visitors started searching on the website by geographical location.
10. According to research, 26% of visitor satisfaction is related to their accommodation.
11. Visitors to New Zealand like to become involved in the local culture.
12. Visitors like staying in small hotels in New Zealand rather than in larger ones.
13. Many visitors feel it is unlikely that they will return to New Zealand after their visit.

Why Being Bored Is Stimulating – And Useful Too

A We all know how it feels – it’s impossible to keep your mind on anything, time stretches out, and all the things you could do seem equally unlikely to make you feel better. But defining boredom so that it can be studied in the lab has proved difficult. For a start, it can include a lot of other mental states, such as frustration, apathy, depression and indifference. There isn’t even agreement over whether Boredom is always a low-energy, flat kind of emotion or whether feeling agitated and restless counts as boredom, too. In his book, Boredom: A Lively History, Peter Toohey at the University of Calgary, Canada, compares it to disgust – an emotion that motivates us to stay away from certain situations. ‘If disgust protects humans from infection, boredom may protect them from “infectious” social situations,’ he suggests.

B By asking people about their experiences of boredom, Thomas Goetz and his team at the University of Konstanz in Germany have recently identified five distinct types: indifferent, calibrating, searching, reactant and apathetic. These can be plotted on two axes – one running left to right, which measures low to high arousal, and the other from top to bottom, which measures how positive or negative the feeling is. Intriguingly, Goetz has found that while people experience all kinds of boredom, they tend to specialise in one. Of the five types, the most damaging is ‘reactant’ boredom with its explosive combination of high arousal and negative emotion. The most useful is what Goetz calls ‘indifferent’ boredom: someone isn’t engaged in anything satisfying but still feels relaxed and calm. However, it remains to be seen whether there are any character traits that predict the kind of boredom each of us might be prone to.

C Psychologist Sandi Mann at the University of Central Lancashire, UK, goes further. All emotions are there for a reason, including boredom,’ she says Mann has found that being bored makes us more creative. ‘We’re all afraid of being bored but in actual fact it can lead to all kinds of amazing things,’ she says. In experiments published last year, Mann found that people who had been made to feel bored by copying numbers out of the phone book for 15 minutes came up with more creative ideas about how to use a polystyrene cup than a control group. Mann concluded that a passive, boring activity is best for creativity because it allows the mind to wander. In fact, she goes so far as to suggest that we should seek out more boredom in our lives.

D Psychologist John Eastwood at York University in Toronto, Canada isn’t convinced. ‘If you are in a state of mind-wandering you are not bored,’ he says. ‘In my view, by definition boredom is an undesirable state.’ That doesn’t necessarily mean that it isn’t adaptive, he adds. ‘Pain is adaptive – if we didn’t have physical pain, bad things would happen to us. Does that mean that we should actively cause pain? No. But even if boredom has evolved to help us survive, it can still be toxic if allowed to fester.’ For Eastwood, the central feature of boredom is a failure to put our ‘attention system’ into gear. This causes an inability to focus on anything, which makes time seem to go painfully slowly. What’s more, your efforts to improve the situation can end up making you feel worse. ‘People try to connect with the world and if they are not successful there’s that frustration and irritability,’ he says. Perhaps most worryingly, says Eastwood, repeatedly failing to engage attention can lead to a state where we don’t know what to do any more, and no longer care.

E Eastwood’s team is now trying to explore why the attention system fails. It’s early days but they think that at least some of it comes down to personality. Boredom proneness has been linked with a variety of traits. People who are motivated by pleasure seem to suffer particularly badly. Other personality traits, such as curiosity, are associated with a high boredom threshold. More evidence that boredom has detrimental effects comes from studies of people who are more or less prone to boredom. It seems those who bore easily face poorer prospects in education, their career and even life in general. But of course, boredom itself cannot kill -it’s the things we do to deal with it that may put us in danger. What can we do to alleviate it before it comes to that? Goetz’s group has one suggestion. Working with teenagers, they found that those who ‘approach’ a boring situation – in other words, see that it’s boring and get stuck in anyway – report less boredom than those who try to avoid it by using snacks, TV or social media for distraction.

F Psychologist Francoise Wemelsfelder speculates that our over-connected lifestyles might even be a new source of boredom. ‘In modern human society there is a lot of overstimulation but still a lot of problems finding meaning,’ she says. So instead of seeking yet more mental stimulation, perhaps we should leave our phones alone, and use boredom to motivate us to engage with the world in a more meaningful way.

Questions 14-19
Reading Passage 2 has six paragraphs, A-F.

Choose the correct heading for each paragraph from the list of headings below.
Write the correct number, i-viii, in boxes 14-19 on your answer sheet.

List of Headings
i The productive outcomes that may result from boredom
ii What teachers can do to prevent boredom
iii A new explanation and a new cure for boredom
iv Problems with a scientific approach to boredom
v A potential danger arising from boredom
vi Creating a system of classification for feelings of boredom
vii Age groups most affected by boredom
viii Identifying those most affected by boredom

14. Paragraph A
15. Paragraph B
16. Paragraph C
17. Paragraph D
18. Paragraph E
19. Paragraph F

Questions 20-23
Look at the following people (Questions 20-23) and the list of ideas below.
Match each person with the correct idea, A-E. Choose the correct letter, A-E, in boxes 20-23 on your answer sheet.

20. Peter Toohey
21. Thomas Goetz
22. John Eastwood
23. Francoise Wemelsfelder

List of Ideas
A The way we live today may encourage boredom.
B One sort of boredom is worse than all the others.
C Levels of boredom may fall in the future.
D Trying to cope with boredom can increase its negative effects.
E Boredom may encourage us to avoid an unpleasant experience.

Questions 24-26
Complete the summary below. Choose ONE WORD ONLY from the passage for each answer.
Write your answers in boxes 24-26 on your answer sheet.

Responses to boredom
For John Eastwood, the central feature of boredom is that people cannot (24)………………………………, due to a failure in what he calls the ‘attention system’, and as a result they become frustrated and irritable. His team suggests that those for whom (25) …………………………………….is an important aim in life may have problems in coping with boredom, whereas those who have the characteristic of 26………….. generally cope with it.

Artificial Artists

The Painting Fool is one of a growing number of computer programs which, so their makers claim, possess creative talents. Classical music by an artificial composer has had audiences enraptured, and even tricked them into believing a human was behind the score. Artworks painted by a robot have sold for thousands of dollars and been hung in prestigious galleries. And software has been built which creates art that could not have been imagined by the programmer.

Human beings are the only species to perform sophisticated creative acts regularly. If we can break this process down into computer code, where does that leave human creativity? This is a question at the very core of humanity,’ says Geraint Wiggins, a computational creativity researcher at Goldsmiths, University of London. ‘It scares a lot of people. They are worried that it is taking something special away from what it means to be human.’

To some extent, we are all familiar with computerised art. The question is: where does the work of the artist stop and the creativity of the computer begin? Consider one of the oldest machine artists, Aaron, a robot that has had paintings exhibited in London’s Tate Modern and the San Francisco Museum of Modern Art. Aaron can pick up a paintbrush and paint on canvas on its own. Impressive perhaps, but it is still little more than a tool to realise the programmer’s own creative ideas.

Simon Colton, the designer of the Painting Fool, is keen to make sure his creation doesn’t attract the same criticism. Unlike earlier ‘artists’ such as Aaron, the Painting Fool only needs minimal direction and can come up with its own concepts by going online for material. The software runs its own web searches and trawls through social media sites. It is now beginning to display a kind of imagination too, creating pictures from scratch. One of its original works is a series of fuzzy landscapes, depicting trees and sky. While some might say they have a mechanical look, Colton argues that such reactions arise from people’s double standards towards software-produced and human-produced art. After all, he says, consider that the Painting Fool painted the landscapes without referring to a photo. ‘If a child painted a new scene from its head, you’d say it has a certain level of imagination,’ he points out. The same should be true of a machine.’ Software bugs can also lead to unexpected results. Some of the Painting Fool’s paintings of a chair came out in black and white, thanks to a technical glitch. This gives the work an eerie, ghostlike quality. Human artists like the renowned Ellsworth Kelly are lauded for limiting their colour palette – so why should computers be any different?

Researchers like Colton don’t believe it is right to measure machine creativity directly to that of humans who have had millennia to develop our skills’. Others, though, are fascinated by the prospect that a computer might create something as original and subtle as our best artists So far, only one has come close. Composer David Cope invented a program called Experiments in Musical Intelligence, or EMI, Not only did EMI create compositions in Cope s style, but also that of the most revered classical composers, including Bach, Chopin and Mozart. Audiences were moved to tears, and EMI even fooled classical music experts into thinking they were hearing genuine Bach. Not everyone was impressed however. Some, such as Wiggins, have blasted Cope’s work as pseudoscience, and condemned him for his deliberately vague explanation of how the software worked. Meanwhile. Douglas Hofstadter of Indiana University said EMI created replicas which still rely completely on the original artist’s creative impulses, When audiences found out the truth they were often outraged with Cope, and one music lover even tried to punch him. Amid such controversy, Cope destroyed EMI’s vital databases.

But why did so many people love the music, yet recoil when they discovered how it was composed? A study by computer scientist David Moffat of Glasgow Caledonian University provides a clue. He asked both expert musicians and non-experts to assess six compositions. The participants weren’t told beforehand whether the tunes were composed by humans or computers, but were asked to guess, and then rate how much they liked each one. People who thought the composer was a computer tended to dislike the piece more than those who believed it was human. This was true even among the experts, who might have been expected to be more objective in their analyses.

Where does this prejudice come from? Paul Bloom of Yale University has a suggestion: he reckons part of the pleasure we get from art stems from the creative process behind the work. This can give it an ‘irresistible essence’, says Bloom. Meanwhile, experiments by Justin Kruger of New York University have shown that people s enjoyment of an artwork increases if they think more time and effort was needed to create it. Similarly, Colton thinks that when people experience art, they wonder what the artist might have been thinking or what the artist is trying to tell them. It seems obvious, therefore, that with computers producing art, this speculation is cut short – there’s nothing to explore. But as technology becomes increasingly complex, finding those greater depths in computer art could become possible. This is precisely why Colton asks the Painting Fool to tap into online social networks for its inspiration: hopefully this way it will choose themes that will already be meaningful to us.

Questions 27-31
Choose the correct letter, A, B, C or D

27. What is the writer suggesting about computer-produced works in the first paragraph?
A People’s acceptance of them can vary considerably.
B A great deal of progress has already been attained in this field.
C They have had more success in some artistic genres than in others.
D The advances are not as significant as the public believes them to be.

28. According to Geraint Wiggins, why are many people worried by computer art?
A It is aesthetically inferior to human art.
B It may ultimately supersede human art.
C It undermines a fundamental human quality.
D It will lead to a deterioration in human ability.

29. What is a key difference between Aaron and the Painting Fool?
A its programmer’s background
B public response to its work
C the source of its subject matter
D the technical standard of its output

30. What point does Simon Colton make in the fourth paragraph?
A Software-produced art is often dismissed as childish and simplistic.
B The same concepts of creativity should not be applied to all forms of art.
C It is unreasonable to expect a machine to be as imaginative as a human being.
D People tend to judge computer art and human art according to different criteria.

31. The writer refers to the paintings of a chair as an example of computer art which
A achieves a particularly striking effect.
B exhibits a certain level of genuine artistic skill.
C closely resembles that of a well-known artist.
D highlights the technical limitations of the software.

Questions 32-37
Complete each sentence with the correct ending, A-G below. Write the correct letter, A-G, in boxes 32-37 on your answer sheet.

32. Simon Colton says it is important to consider the long-term view when
33. David Cope’s EMI software surprised people by
34. Geraint Wiggins criticised Cope for not
35. Douglas Hofstadter claimed that EMI was
36. Audiences who had listened to EMI’s music became angry after
37. The participants in David Moffat’s study had to assess music without

List of Ideas
A generating work that was virtually indistinguishable from that of humans.
B knowing whether it was the work of humans or software.
C producing work entirely dependent on the imagination of its creator.
D comparing the artistic achievements of humans and computers.
E revealing the technical details of his program.
F persuading the public to appreciate computer art.
G discovering that it was the product of a computer program.

Questions 38-40
Do the following statements agree with the claims of the writer in Reading Passage 3? In boxes 38-40 on your answer sheet, write

YES                              if the statement agrees with the claims of the writer
NO                                if the statement contradicts the claims of the writer
NOT GIVEN            if it is impossible to say what the writer thinks about this

38. Moffat’s research may help explain people’s reactions to EMI.
39. The non-experts in Moffat’s study all responded in a predictable way.
40. Justin Kruger s findings cast doubt on Paul Bloom’s theory about people’s prejudice towards computer art.

HOT AIR BALLOONING

The birth of the hot air balloon is largely contributed to the efforts of two French brothers, Joseph and Etienne Montgolfier, who employed the fact that hot air was lighter than cool air and using this, managed to lift a small silk balloon 32 metres into the air. The brothers went on to elevate a balloon into the air ten thousand metres before it started to descend and then exploded. Arguably limited success, but their work came to the eye of the French Science Academy as the discovery of the properties of hot air balloons helped scientists to study weather patterns and the atmosphere.

It was not until some considerable time later that a balloon was launched that was capable of carrying passengers. Initial flights were trialled by animals, but after the success of these voyages, two passengers, Jean Francois Pilatre and Francois Laurent d’Arlendes, were sent up in a balloon which travelled across Paris for 29 minutes. The men fuelled the fire in the centre of their wicker basket to keep the balloon elevated and the trip across Paris was a great success.

The discovery of hydrogen-fuelled flights led to the death in 1785 of Pilatre, a tragedy which caused a downfall in the popularity of hot air ballooning but an increase in the popularity of hydrogen. Hot air ballooning lost further ground when alternate modes of air travel were introduced» but in the 1950s, ballooning experienced something of a revival as a leisure activity and sport. Today there are balloons of all shapes and sizes, with many unique designs.

In 1987, British entrepreneur Richard Branson crossed the Atlantic in a balloon named Virgin Atlantic Flyer. At the time, this balloon was the largest ever constructed at 65 thousand cubic metres, but four years later, he and Per Lindstrand from Sweden flew nearly 8000 kilometres from Japan to Northern Canada in their balloon the Virgin Pacific Flyer, which was nearly 10 thousand cubic metres bigger and was the longest flight in a hot air balloon ever made. The Pacific Flyer was designed to fly in the trans-oceanic jet streams and recorded the highest ground speed for a manned balloon at 394 kilometres per hour.

There are now a wide variety of designs and equipment available, from baskets with room for two people right up to 35 or more, separated compartments and specially designed flame resistant fabrics, but the basic parts of the balloon have remained relatively unchanged. There is a basket, commonly made of wicker, inside which are stored the propane fuel tanks. Immediately above the basket and partly wrapped around by the skirt are the burners, attached on suspension wires. The balloon itself is made of strips of fabric called gores which run from the skirt to the top of the balloon; they are further broken into individual panels. This section of the craft is referred to as the envelope. At the top of the envelope is a self closing flap that allows hot air to escape at a controlled rate to slow ascents or cause the balloon to descend descents. This is named the parachute valve, and is controlled by the vent line – the cable that runs the length of the envelope and hangs just above the basket so the pilot can open and close the parachute valve.

At the mercy of prevailing wind currents, piloting a balloon takes a huge amount of skill but the controls used are fairly straight forward. To lift a balloon the pilot moves the control which releases propane. The pilot can control the speed of the balloon by increasing or decreasing the flow of propane gas, but they cannot control horizontal direction. As a result, balloons are often followed by ground crew, who may have to pick up the pilot, passengers and balloon from any number of landing sites. A pilot who wants to fly a hot air balloon must have his commercial pilot’s license to fly and must have at least 35 hours of flight instruction. There are no official safety requirements for passengers onboard, but they should know whom they’re flying with and what qualifications they may have. For safety reasons, hot air balloons don’t fly in the rain because the heat in the balloon can cause water to boil on top of the balloon and destroy the fabric.

One of the largest hot air balloon organisations is the Balloon Federation of America. Founded in 1961, membership in the BFA attracts those with a fascination with ballooning (or ‘Lighter Than Air’ flight). With an active discussion forum, meetings and displays all around the USA and beyond, the BFA runs on a number of guiding principles, primarily that the future of ballooning is directly related to the safety of enthusiasts. They run a number of training courses, from a novice who is interested in getting a basic licence to pilot achievement courses. They even boast of a balloon simulator, which although will not directly lead to a pilot’s license, it can give participants a degree of the sensation enjoyed by professional balloon pilots.

Questions 1 – 4
Do the following statements agree with the given in the reading passage?

TRUE                           if the statement agrees with the information
FALSE                         if the statement contradicts the information
NOT GIVEN             if there is no information on this

1. The Montgolfier brothers were the first people to fly in a hot air balloon.
2. Hot air ballooning became less popular in the late eighteenth century.
3. The largest hot air balloon had a capacity of over 75000 cubic metres.
4. Membership of the BFA is only open to people in America.

Questions 5 – 7
Answer the questions below using NO MORE THAN THREE WORDS AND/OR A NUMBER from the passage for each answer.

5. Who accompanied the entrepreneur on the longest balloon flight?
6. Who follows a hot air balloon’s flight to retrieve the craft when it lands?
7. What can give newcomers to the sport some idea of the feeling of flying a balloon?

Questions 8 – 11
Label the diagram below using NO MORE THAN TWO WORDS from the passage for each answer.

ILLEGAL DOWNLOADS

A. Downloading music from the internet has become a simple, fast and easy thing to do. The correct or legal way of going about it seems to be ignored by those who find it too costly. Illegal music downloads have reached an all time high, and a recent survey of high school students revealed an estimated 3.6 billion songs being downloaded per month. There are now endless possibilities available to the public where music can be downloaded for free and people are choosing to take this route even though it is illegal. iTunes Is one of the most well known sites where music can be bought legally for just over 51 per track. So when it is this cheap why are people still going to alternative unauthorized sites? Or is the legal route still considered a costly way to go about it?

B. If you think that copying music results in simply a slap on the wrist, think twice. Under government law, record companies are entitled to $750 to $30,000 per infringement but the law allows the jury to increase that to as much as $150,000 per song if it finds the infringements were deliberate. The music industry has threatened about 35,000 people with charges of copyright Infringement over the past decade. In recent months there have been more cases of music piracy heading to the courts. The industry estimates that more than a hundred of these cases remain unsettled in court, with fewer than 10 offenders actively arguing the case against them. The penalties for breaching the copyright act differ slightly depending upon whether the infringing is for commercial or private financial gain, with the latter punishment being far milder.

C. Nonetheless, the potential gain from illegal downloading versus the punitive measures that can be taken are. In many cases, poles apart. Recently, an American woman shared 27 illegally downloaded songs with her friends and was ordered to pay $1.92 million to the record company for deliberate infringement of the companies’ copyrights. More recently in America a 12 year old girl was sued for downloading music illegally and could face a penalty of 1150,000 per song. The order of payment from the courts to the American woman who shared the 27 tracks with her friends has spurred controversy as the public disagree with the ordered Infringement. The woman shared 27 songs at $1.99 per song, so should she be liable to pay such a large and impossible amount?

D. It has also been noted that of all measures that can be taken, fining is actually the least likely method of preventing further abuse. With driving, for example, statistics have shown that those that repeatedly drive over the speed limit are not discouraged by the loss of a sum of money, but this attitude quickly changed when the penalty was possibly losing their driving licence or even spending time in prison.

E. Being a difficult thing to police, the music industry has decided that it would be much easier to go after the internet service provider than to try and track down each individual case. The music industry feels internet piracy has decreased their artists’ sales dramatically and is a danger to their business, although on the other hand, online music sales promote individual tracks to be sold rather than albums, therefore increasing the amount spent by the purchaser.

F. If there are so many issues around the downloading of music, you might wonder why sales of MP3 players and CD burners are increasing rapidly The answer is simple – these devices do have a legitimate purpose defined as ‘fair use’. You can choose to make your personal back-up copy to use in a MP3 player, or you may visit one of many web sites, like iTunes, which offers music that you pay for as you download. While some may wonder why you would pay for something that can be had for free, those who do prefer to obey the copyright protection laws have purchased over 150 million songs from the iTunes site alone.

G. Online music sales are a business just like any other and music companies are fighting to salvage their industry. Cary Sherman, the President of RIAA (Recording Industry Association of America), stated that when your product is being regularly stolen, there comes a time when you have to take appropriate action. At the same time, the RIAA has offered amnesty to the illegal downloaded who decide to come forward and agree to stop illegally downloading music over the Internet. People who have already been sued are obviously not eligible for amnesty.

H. When high school students were asked how they felt about the business of downloading illegally from the net they appeared to be divided on the issue. Some seemed to think there was absolutely nothing wrong with it. Others felt that it should be thought of as a serious crime like any other form of theft.

Questions 12 – 16
The reading passage has eight paragraphs, A-H. Which paragraph contains the following information?

12. The disparity between fines and costs
13. The potential costs of piracy to the defendant
14. The number of songs illegally obtained from the internet
15. Ambivalence towards the problem
16. A reprieve for illegal downloaders

Questions 17 – 20
Answer the questions below using NO MORE THAN THREE WORDS AND/OR A NUMBER from the passage for each answer.

17. The maximum fine that a record company can impose is ________________.
18. The penalty for breaking copyright laws is harsher when undertaken for _______________ benefit.
19. The music industry targets each ________________ rather than each specific person downloading illegally.
20. Appliances used in connection with illegal downloads are sold under the term_______________.

Questions 21 – 23
Do the following statements agree with the information given in the reading passage?

TRUE                          if the statement agrees with the information
FALSE                        if the statement contradicts the information
NOT GIVEN            if there is no information on this

21. Most people sued for illegal downloading actively fight back against the record company.
22. Illegal downloading can be difficult to monitor and control.
23. High school students are responsible for illegally downloading the most music.

Reading Passage 3

A. The natural world is dominated by cycles that are constant and repeated – the moon’s rotation around the earth, the changing of the seasons, the changes between night and day. It is these cycles or rhythms that in part control changes in our metabolism, mood and behaviour, and even the patterns of our sleep.

B. The circadian rhythm is the cycle that indicates when to be awake and when to be asleep. This is a daily cycle that is controlled by changes in amplitude (highs and lows) of light and temperature. As day turns to night, the sun sets and it becomes cooler. The triggers of less light and lower temperatures signal to the body that it is time to slow and begin the pattern of sleep. Of course, there may be many hours between sunset and the time people actually go to bed, but it is from this time that we generally become increasingly less alert and reaction times can be noticeably slower.

C. There are a number of factors that can affect our circadian rhythm. Working night shifts, which requires people to act in contradiction to the body’s natural rhythm, is perhaps the most damaging. Despite getting a good 8 hours sleep during the day, night shift workers still tend to feel drowsy for at least some of the night. This is the main factor for the increase in workplace accidents on this shift when compared to the day shift. The seasons can also affect our natural rhythm, with people having less energy during winter months when there is less sunlight and warmth to stimulate the brain. International travel, notably when travelling in excess of 4 hours, can also have a significant effect; in extreme cases, it can take up to 7 days for your rhythm to reset due to this, a phenomenon referred to as jet lag. A similar, although milder, effect can be felt in countries with daylight savings time, when the clocks are moved forward and backward depending on the season.

D. There are some tips for helping your body work with your circadian rhythm. First thing in the morning take a short walk outside or open all the curtains to get as much light as possible through the eyes and into the brain. Lighting levels that affect circadian rhythm in humans are higher than the levels usually used in artificial lighting in homes. In addition to the strength of the light, wavelength (or colour) of light is a factor, the best being that present in sunlight. Plan your work and other activities around the highs and lows of your temperature rhythm. For example, plan easier activities for first thing in the morning when you’re not operating at your physical best. Late morning is better for challenging tasks. After lunch you may feel like nodding off. Take scheduled breaks. The best time to exercise is in the late afternoon – your body temperature reaches its daily high, it is warmed up and stretched from spending your day at work. Avoid driving during sleep times. Sleepy drivers should stop for a nap – playing loud music or leaving windows open is an overrated misconception. At night, close the blinds and curtains and sleep in a dark room. If you work the night shift, use bright lights and music in the workplace to keep your brain alert. Wear an eye mask to block out the light when you want to go to sleep.

E. Every human – in fact, most non-nocturnal animals – follow the basic rules of the circadian rhythm. However, we also have our own unique body clocks which control the daily changes in how we think and feel, and oversee a number of our personal characteristics such as sleep patterns. Your body clock dictates whether you are a night owl, happy to work late into the night, an early bird who prefers the morning or a humming bird, happy to work both ends of the day. Your body clock determines not only your personal sleep patterns, but also whether or not you are grumpy before you have your morning coffee, when and what you need to eat throughout the day, whether you work better In the morning or the afternoon and the best time for you to do exercise. It also affects physical performance, such as temperature, blood pressure, digestion, hormone levels and brain activity (such as mood, behaviour, and alertness). Your body clock is what causes you to gain a few kilograms in autumn and winter time and to make it easier to lose weight in spring and summer.

F. Being aware of a few issues can help us maintain the best rhythms for our body docks, but there are some tips and tools for that can help. Keeping to the same bedtime routine and wake-up schedule, even on your days off, is particularly important – there should be no more than a few hours difference in the time you go to bed. Avoiding interruptions to your sleep is also very important. If there is intermittent, irregular noise, use a fan or any white noise device that generates calming sounds. This is particularly important for night shift workers, for whom daytime noises are generally louder; soft, background noise can help drown out daytime activity noises. Eat small frequent meals to help stoke your metabolism. This is not only helpful in weight maintenance, but reinforces the “day” phase of your circadian clock. Eat most of your energy foods earlier in the day and avoid eating a heavy meal near bedtime. Avoid all-nighters, like studying all night before an assessment. Cutting back on sleep the night before may mean that you perform less well. Reduce changes to your work shift, such as changing from night shift to day shift. Avoid alcohol and cigarettes before sleep time. If you feel sleepy during the day, take a short nap. Set an alarm so you sleep for no more than about 20 minutes. Anything more than just a ‘catnap’ and you will enter into Stage 3 (deep sleep) and find it harder to wake up from.

Questions 24 – 30
Do the following statements agree with the information given in the reading passage?

TRUE                          if the statement agrees with the information
FALSE                        if the statement contradicts the information
NOT GIVEN             if there is no information on this

24. Our reactions are at their slowest at sunset.
25. There are more accidents on the night shift because workers tend to get less sleep.
26. Limited air travel has minimal effect on the body’s circadian rhythm.
27. The circadian rhythm starts when light reaches the brain.
28. If a driver is tired, taking a short sleep, listening to music or winding down the window are all equally effective measures for keeping awake.
29. Humans share the same trends with regards their body clocks.
30. Many people take a short rest just after eating lunch.

Questions 31 – 36
Answer the questions below using NO MORE THAN THREE WORDS from the passage for each answer.

31. As well as the intensity, what else is important in sunlight for our circadian rhythm?
32. What specific part of the day is the body at its warmest?
33. What should night shift workers use to help them sleep?
34. What type of person works equally well in the morning and the evening?
35. What does our body clock make it easier to do after the winter?
36. What should you avoid before bed to help you get a good night’s sleep?

Questions 37 – 40
Complete the summary below. Choose NO MORE THAN TWO WORDS from Reading Passage 3 for each answer.

Keep a good (37)_______________ by following routines. Try to sleep and wake at roughly the same times when working and on days off. Use (38)______________ noise to help you sleep if there are external distractions. Small and regular meals keep your (39)_______________ operating at its best. Limit changes to your work shift, and if necessary take a short (40)_____________ during the day.

The Impact of the Potato

A The potato was first cultivated in South America between three and seven thousand years ago, though scientists believe they may have grown wild in the region as long as 13,000 years ago. The genetic patterns of potato distribution indicate that the potato probably originated in the mountainous west-central region of the continent.

B Early Spanish chroniclers who misused the Indian word batata (sweet potato) as the name for the potato noted the importance of the tuber to the Incan Empire. The Incas had learned to preserve the potato for storage by dehydrating and mashing potatoes into a substance called Chuchu could be stored in a room for up to 10 years, providing excellent insurance against possible crop failures. As well as using the food as a staple crop, the Incas thought potatoes made childbirth easier and used it to treat injuries.

C The Spanish conquistadors first encountered the potato when they arrived in Peru in 1532 in search of gold, and noted Inca miners eating chuchu. At the time the Spaniards failed to realize that the potato represented a far more important treasure than either silver or gold, but they did gradually begin to use potatoes as basic rations aboard their ships. After the arrival of the potato in Spain in 1570，a few Spanish farmers began to cultivate them on a small scale, mostly as food for livestock.

D Throughout Europe, potatoes were regarded with suspicion, distaste and fear. Generally considered to be unfit for human consumption, they were used only as animal fodder and sustenance for the starving. In northern Europe, potatoes were primarily grown in botanical gardens as an exotic novelty. Even peasants refused to eat from a plant that produced ugly, misshapen tubers and that had come from a heathen civilization. Some felt that the potato plant’s resemblance to plants in the nightshade family hinted that it was the creation of witches or devils.

E In meat-loving England, farmers and urban workers regarded potatoes with extreme distaste. In 1662, the Royal Society recommended the cultivation of the tuber to the English government and the nation, but this recommendation had little impact. Potatoes did not become a staple until, during the food shortages associated with the Revolutionary Wars, the English government began to officially encourage potato cultivation. In 1795, the Board of Agriculture issued a pamphlet entitled “Hints Respecting the Culture and Use of Potatoes”； this was followed shortly by pro-potato editorials and potato recipes in The Times. Gradually, the lower classes began to follow the lead of the upper classes.

F A similar pattern emerged across the English Channel in the Netherlands, Belgium and France. While the potato slowly gained ground in eastern France (where it was often the only crop remaining after marauding soldiers plundered wheat fields and vineyards), it did not achieve widespread acceptance until the late 1700s. The peasants remained suspicious, in spite of a 1771 paper from the Facult de Paris testifying that the potato was not harmful but beneficial. The people began to overcome their distaste when the plant received the royal seal of approval: Louis XVI began to sport a potato flower in his buttonhole, and Marie-Antoinette wore the purple potato blossom in her hair.

G Frederick the Great of Prussia saw the potato’s potential to help feed his nation and lower the price of bread, but faced the challenge of overcoming the people’s prejudice against the plant. When he issued a 1774 order for his subjects to grow potatoes as protection against famine, the town of Kolberg replied: “The things have neither smell nor taste, not even the dogs will eat them, so what use are they to us?” Trying a less direct approach to encourage his subjects to begin planting potatoes, Frederick used a bit of reverse psychology: he planted a royal field of potato plants and stationed a heavy guard to protect this field from thieves. Nearby peasants naturally assumed that anything worth guarding was worth stealing, and so snuck into the field and snatched the plants for their home gardens. Of course, this was entirely in line with Frederick’s wishes.

H Historians debate whether the potato was primarily a cause or an effect of the huge population boom in industrial-era England and Wales. Prior to 1800，the English diet had consisted primarily of meat, supplemented by bread, butter and cheese. Few vegetables were consumed, most vegetables being regarded as nutritionally worthless and potentially harmful. This view began to change gradually in the late 1700s. The Industrial Revolution was drawing an ever increasing percentage of the populace into crowded cities, where only the richest could afford homes with ovens or coal storage rooms, and people were working 12-16 hour days which left them with little time or energy to prepare food. High yielding, easily prepared potato crops were the obvious solution to England’s food problems.

I Whereas most of their neighbors regarded the potato with suspicion and had to be persuaded to use it by the upper classes, the Irish peasantry embraced the tuber more passionately than anyone since the Incas. The potato was well suited to the Irish the soil and climate, and its high yield suited the most important concern of most Irish farmers: to feed their families.

J The most dramatic example of the potato’s potential to alter population patterns occurred in Ireland, where the potato had become a staple by 1800. The Irish population doubled to eight million between 1780 and 1841，this without any significant expansion of industry or reform of agricultural techniques beyond the widespread cultivation of the potato. Though Irish landholding practices were primitive in comparison with those of England, the potato’s high yields allowed even the poorest farmers to produce more healthy food than they needed with scarcely any investment or hard labor. Even children could easily plant, harvest and cook potatoes, which of course required no threshing, curing or grinding. The abundance provided by potatoes greatly decreased infant mortality and encouraged early marriage.

Questions 1-5
Do the following statements agree with the views of the writer in Reading Passage 1?

YES                          if the statement is true
NO                            if the statement is false
NOT GIVEN         if the information is not given in the passage

1. The early Spanish called potato as the Incan name ‘Chuchu，.
2. The purposes of Spanish coming to Peru were to find out potatoes.
3. The Spanish believed that the potato has the same nutrients as other vegetables.
4. Peasants at that time did not like to eat potatoes because they were ugly.
5. The popularity of potatoes in the UK was due to food shortages during the war.

Questions 6-13
Complete the sentences below with NO MORE THAN ONE WORD from the passage 1 for each answer.

6. In France，people started to overcome their disgusting about potatoes because the King put a potato ___________________ in his button hole.
7. Frederick realized the potential of potato but he had to handle the ______________________ against potatoes from ordinary people.
8. The King of Prussia adopted some _________________________ psychology to make people accept potatoes.
9. Before 1800，the English people preferred eating _____________________________ with bread, butter and cheese.
10. The obvious way to deal with England food problems were high yielding potato ______________________
11. The Irish _____________________________and climate suited potatoes well.
12. Between 1780 and 1841，based on the ___________________________ of the potatoes, the Irish population doubled to eight million.
13. The potato’s high yields help the poorest farmers to produce more healthy food almost without _____________________

Life-Casting and Art

Julian Bames explores the questions posed by Life-Casts, an exhibition of plaster moulds of living people and objects which were originally used for scientific purposes

A Art changes over time and our idea of what art is changes too. For example, objects originally intended for devotional, ritualistic or re-creational purposes may be recategorised as art by members of other later civilisations, such as our own, which no longer respond to these purposes.

B What also happens is that techniques and crafts which would have been judged inartistic at the time they were used are reassessed. Life-casting is an interesting example of this. It involved making a plaster mould of a living person or thing. This was complex, technical work, as Benjamin Robert Haydon discovered when he poured 250 litres of plaster over his human model and nearly killed him. At the time, the casts were used for medical research and, consequently, in the nineteenth century life-casting was considered inferior to sculpture in the same way that, more recently, photography was thought to be a lesser art than painting. Both were viewed as unacceptable shortcuts by the ’senior 1 arts. Their virtues of speed and unwavering realism also implied their limitations; they left little or no room for the imagination.

C For many, life-casting was an insult to the sculptor’s creative genius. In an infamous lawsuit of 1834, a moulder whose mask of the dying French emperor Napoleon had been reproduced and sold without his permission was judged to have no rights to the image. In other words, he was specifically held not to be an artist. This judgement reflect the view of established members of the nineteenth-century art world such as Rodin, who commented that life-casting ‘happens fast but it doesn’t make Art’. Some even feared that ‘if too much nature was allowed in, it would lead Art away from its proper course of the Ideal.

D The painter Gauguin, at the end of the nineteenth century, worried about future developments in photography. If ever the process went into colour, what painter would labour away at a likeness with a brush made from squirrel-tail? But painting has proved robust. Photography has changed it, of course, just as the novel had to reassess narrative after the arrival of the cinema. But the gap between the senior and junior arts was always narrower than the traditionalists implied. Painters have always used technical back-up such as studio assistants to do the boring bits, while apparently lesser crafts involve great skill, thought, preparation and, depending on how we define it， imagination.

E Time changes our view in another way, too. Each new movement implies a reassessment of what has gone before. What is done now alters what was done before. In some cases this is merely self-serving, with the new art using the old to justify itself. It seems to be saying, look at how all of that points to this! Aren’t we clever to be the culmination of all that has gone before? But usually it is a matter of re-alerting the sensibility, reminding us not to take things for granted. Take, for example, the cast of the hand of a giant from a circus, made by an anonymous artist around 1889, an item that would now sit happily in any commercial or public gallery. The most significant impact of this piece is on the eye, in the contradiction between unexpected size and verisimilitude. Next, the human element kicks in. you note that the nails are dirt-encrusted, unless this is the caster’s decorative addition, and the fingertips extend far beyond them. Then you take in the element of choice, arrangement, art if you like, in the neat, pleated, buttoned sleeve-end that gives the item balance and variation of texture. This is just a moulded hand, yet the part stands utterly for the whole. It reminds us slyly, poignantly, of the full-size original.

F But is it art? And, if so, why? These are old tediously repeated questions to which artists have often responded, ‘It is art because I am an artist and therefore what I do is art. However, what doesn’t work for literature works much better for art – works of art do float free of their creators’ intentions. Over time the “reader” does become more powerful. Few of us can look at a medieval altarpiece as its painter intended. We believe too little and aesthetically know too much, so we recreate and find new fields of pleasure in the work. Equally, the lack of artistic intention of Paul Richer and other forgotten craftsmen who brushed oil onto flesh, who moulded, cast and decorated in the nineteenth century is now irrelevant. What counts is the surviving object and our response to it. The tests are simple: does it interest the eye, excite the brain, move the mind to reflection and involve the heart. It may, to use the old dichotomy, be beautiful but it is rarely true to any significant depth. One of the constant pleasures of art is its ability to come at us from an unexpected angle and stop us short in wonder.

Questions 14-18
Reading Passage 2 has six paragraphs, A-F. Which paragraph contains the following information?

14. an example of a craftsman’s unsuccessful claim to ownership of his work
15. an example of how trends in art can change attitudes to an earlier work
16. the original function of a particular type of art
17. ways of assessing whether or not an object is art
18. how artists deal with the less interesting aspects of their work

Questions 19-24
Do the following statements agree with the claims of the writer in Reading Passage 2?

YES                            if the statement is true
NO                              if the statement is false
NOT GIVEN           if the information is not given in the passage

19. Nineteenth-century sculptors admired the speed and realism of life-casting.
20. Rodin believed the quality of the life-casting would improve if a slower process were used.
21. The importance of painting has decreased with the development of colour photography.
22. Life-casting requires more skill than sculpture does.
23. New art encourages us to look at earlier work in a fresh way.
24. The intended meaning of a work of art can get lost over time.

Questions 25-26
Choose the correct letter, A, B, C or D.

25. The most noticeable contrast in the cast of the gianfs hand is between the
A dirt and decoration
B size and realism
C choice and arrangement
D balance and texture

26. According to the writer, the importance of any artistic object lies in
A the artist’s intentions
B the artist’s beliefs
C the relevance it has to modem life
D the way we respond to it

Honey bees in trouble

A Recently, ominous headlines have described a mysterious ailment, colony collapse disorder(CCD)，that is wiping out the honeybees that pollinate many crops. Without honeybees, the story goes, fields will be sterile, economies will collapse, and food will be scarce.

B But what few accounts acknowledge is that what’s at risk is not itself a natural state of affairs. For one thing, in the United States, where CCD was first reported and has had its greatest impacts, honeybees are not a native species. Pollination in modem agriculture isn’t alchemy, it’s industry. The total number of hives involved in the U.S. pollination industry has been somewhere between 2.5 million and 3 million in recent years. Meanwhile, American farmers began using large quantities of organophosphate insecticides, planted large-scale crop monocultures, and adopted “clean farming” practices that scrubbed native vegetation from field margins and roadsides. These practices killed many native bees outright—they’re as vulnerable to insecticides as any agricultural pest—and made the agricultural landscape inhospitable to those that remained. Concern about these practices and their effects on pollinators isn’t new—in her 1962 ecological alarm cry Silent Spring, Rachel Carson warned of a ‘Fruitless Fall’ that could result from the disappearance of insect pollinators.

C If that ‘Fruitless Fall, has not—yet—occurred, it may be largely thanks to the honeybee, which farmers turned to as the ability of wild pollinators to service crops declined. The honeybee has been semi-domesticated since the time of the ancient Egyptians, but it wasn’t just familiarity that determined this choice: the bees’ biology is in many ways suited to the kind of agricultural system that was emerging. For example, honeybee hives can be closed up and moved out of the way when pesticides are applied to a field. The bees are generalist pollinators, so they can be used to pollinate many different crops. And although they are not the most efficient pollinator of every crop, honeybees have strength in numbers, with 20,000 to 100,000 bees living in a single hive. “Without a doubt, if there was one bee you wanted for agriculture, it would be the honeybee, “says Jim Cane, of the U.S. Department of Agriculture. The honeybee, in other words, has become a crucial cog in the modem system of industrial agriculture. That system delivers more food, and more kinds of it, to more places, more cheaply than ever before. But that system is also vulnerable, because making a farm field into the photosynthetic equivalent of a factory floor, and pollination into a series of continent-long assembly lines, also leaches out some of the resilience characteristic of natural ecosystems.

D Breno Freitas, an agronomist, pointed out that in nature such a high degree of specialization usually is a very dangerous game: it works well while all the rest is in equilibrium, but runs quickly to extinction at the least disbalance. In effect, by developing an agricultural system that is heavily reliant on a single pollinator species, we humans have become riskily overspecialized. And when the human-honeybee relationship is disrupted, as it has been by colony collapse disorder, the vulnerability of that agricultural system begins to become clear.

E In fact, a few wild bees are already being successfully managed for crop pollination. “The problem is trying to provide native bees in adequate numbers on a reliable basis in a fairly short number of years in order to service the crop，” Jim Cane says. “You’re talking millions of flowers per acre in a two-to three-week time frame, or less, for a lot of crops.” On the other hand, native bees can be much more efficient pollinators of certain crops than honeybees, so you don’t need as many to do the job. For example, about 750 blue orchard bees (Osmia lignaria) can pollinate a hectare of apples or almonds, a task that would require roughly 50,000 to 150,000 honeybees. There are bee tinkerers engaged in similar work in many comers of the world. In Brazil, Breno Freitas has found that Centris tarsata, the native pollinator of wild cashew, can survive in commercial cashew orchards if growers provide a source of floral oils, such as by interplanting their cashew trees with Caribbean cherry.

F In certain places, native bees may already be doing more than they’re getting credit for. Ecologist Rachael Winfree recently led a team that looked at pollination of four summer crops (tomato, watermelon, peppers, and muskmelon) at 29 farms in the region of New Jersey and Pennsylvania. Winfiree’s team identified 54 species of wild bees that visited these crops, and found that wild bees were the most important pollinators in the system: even though managed honeybees were present on many of the farms, wild bees were responsible for 62 percent of flower visits in the study. In another study focusing specifically on watermelon, Winfree and her colleagues calculated that native bees alone could provide sufficient pollination at 90 percent of the 23 farms studied. By contrast, honeybees alone could provide sufficient pollination at only 78 percent of farms.

G “The region I work in is not typical of the way most food is produced，” Winfree admits. In the Delaware Valley, most farms and farm fields are relatively small, each fanner typically grows a variety of crops, and farms are interspersed with suburbs and other types of land use which means there are opportunities for homeowners to get involved in bee conservation, too. The landscape is a bee-friendly patchwork that provides a variety of nesting habitat and floral resources distributed among different kinds of crops, weedy field margins, fallow fields, suburban neighborhoods, and semi natural habitat like old woodlots, all at a relatively small scale. In other words, ’’pollinator-friendly” farming practices would not only aid pollination of agricultural crops, but also serve as a key element in the over all conservation strategy for wild pollinators, and often aid other wild species as well.

H Of course, not all farmers will be able to implement all of these practices. And researchers are suggesting a shift to a kind of polyglot agricultural system. For some small-scale farms, native bees may indeed be all that’s needed. For larger operations, a suite of managed bees—with honeybees filling the generalist role and other, native bees pollinating specific crops—could be augmented by free pollination services from resurgent wild pollinators. In other words, they’re saying, we still have an opportunity to replace a risky monoculture with something diverse, resilient, and robust.

Questions 27-30
Do the following statements agree with the claims of the writer in Reading Passage 3? In boxes 27-30 on your answer sheet, write

YES                              if the statement agrees with the claims of the writer
NO                                if the statement contradicts the claims of the writer
NOT GIVEN             if it is impossible to say what the writer thinks about this

27. In the United States, farmers use honeybees in a large scale over the past few years.
28. Cleaning farming practices would be harmful to farmers’
29. The blue orchard bee is the most efficient pollinator among native bees for every crop.
30. It is beneficial to other local creatures to protect native bees.

Questions 31-35
Choose the correct letter, A, B, C or D.

31. The example of the ‘Fruitless Fair underlines the writer’s point about
A needs for using pesticides.
B impacts of losing insect pollinators.
C vulnerabilities of native bees.
D benefits in building more pollination industries.

32. Why can honeybees adapt to the modem agricultural system?
A the honeybees can pollinated more crops efficiently
B The bees are semi-domesticated since ancient times.
C Honeybee hives can be protected away from pesticides.
D The ability of wild pollinators using to serve crops declines.

33. The writer mentions factories and assembly lines to illustrate
A one drawback of the industrialised agricultural system.
B a low cost in modem agriculture.
C the role of honeybees in pollination.
D what a high yield of industrial agriculture.

34. In the 6th paragraph，Wlnfree’s experiment proves that
A honeybee can pollinate various crops.
B there are many types of wild bees as the pollinators.
C the wild bees can increase the yield to a higher percentage
D wild bees work more efficiently as a pollinator than honey bees in certain cases

35. What does the writer want to suggest in the last paragraph?
A the importance of honey bees in pollination
B adoption of different bees in various sizes of agricultural system
C the comparison between the intensive and the rarefied agricultural system
D the reason why farmers can rely on native pollinators

Questions 36-40
Complete each sentence with the correct ending, A-F, below.

36. Headline of colony collapse disorder states that
37. Viewpoints of Freitas manifest that
38. Examples of blue orchard bees have shown that
39. Centris tarsata is mentioned to exemplify that
40. One finding of the research in Delaware Valley is that

A. native pollinators can survive when a specific plant is supplied.
B. it would cause severe consequences both to commerce and agriculture.
C. honey bees cannot be bred.
D. some agricultural landscapes are favorable in supporting wild bees.
E. a large scale of honey bees are needed to pollinate.
F. an agricultural system is fragile when relying on a single pollinator

Reiki

A. The spiritual practice of Reiki was first introduced in early 20th century in Japan and continues to be used by its followers today with the intention of treating physical, emotional and mental imbalances and consequent ill-health. The principles of Reiki involve techniques employed by practitioners they say will channel healing energy through the subject’s body, and advocates hold that these techniques can also be used for self-healing. The name of the practice itself stems from two Japanese characters, pronounced ‘rei’ which translates to ‘unseen’ or ‘spiritual’ and ‘ki’ meaning ‘life force’ or ‘energy’.

B. According to Reiki philosophy, only by undergoing an attunement process performed by a Reiki Master is an individual able to access, then channel this positive energy within, this ability once established is considered to be enduring. Once attuned, it is said that an individual has the ability to allow energy to flow to weak or diseased areas of the body, so activating a natural healing process. Reiki energy is considered to be ‘intelligent energy’ in that it automatically flows to such areas; for this reason, practitioners believe that diagnosis of a specific problem is unnecessary beforehand and that the practice can be used as preventative medicine and encourage healing prior to the onset of tangible symptoms. Since healing initiated by Reiki treatment is entirely natural, many practitioners are confident that it can be used alongside any other type of treatment without adverse affect; however, others recommend that since the patient may undergo significant internal improvement for certain ailments – diabetes, for example – careful monitoring is required since such improvements may establish a need for an alteration in medication requirements.

C. A ‘whole body’ Reiki treatment session typically lasts between to 90 minutes. The subject is required to lie down – often on a treatment table – clothed in comfortable and loose fitting attire. Treatment may involve the practitioner placing their hands on the recipient in a variety of positions; however, some therapists take a non-touching approach, holding their hands a few centimeters away from the body. Hands are usually held in one position for up to 5 minutes before moving on to the next part of the body; between 12 and 20 hand positions are generally used. Those who have undergone a Reiki treatment session often state that they experienced a pleasant warmness in the area of focus and a feeling of contentment and relaxation throughout the session.

D. The healing energy is said to originate in the universe itself and is not the passing of personal energy from practitioner to patient; it is therefore thought to be inexhaustible and the personal well-being of the practitioner uncompromised. While some masters and teachers hold that subjects must be receptive to the concept in order for energy to flow, others believe that the attitude of the patient is of no consequence and that benefits will follow regardless; for this reason, those following the latter school of thought say that since Reiki requires no conscious belief it can also benefit the well-being of animals and plant life.

E. Controversy surrounds the practice of Reiki, some in opposition as they say that Reiki may offer only a perceived improvement in health and therefore only a ‘placebo’ effect. Whilst the practice of Reiki itself is not necessarily considered potentially harmful, some medical practitioners are concerned that its benefits may be over-estimated by patients and that, as a result, they’ may ignore or bandon conventional treatments. Others argue against the reliability of Reiki due to the lack of regulation of practitioners, holding that patients may be left vulnerable to illegitimate therapists who lack knowledge and skill. While Reiki is not connected to any particular religious doctrine, some religious leaders oppose the practice for spiritual reasons; however, others hold that the meditative principles involved in treatment have enhanced their own ability to explore and embrace their own particular religion.

F. Limited scientific studies in the authenticity of Reiki have been conducted. During research conducted by the Institute of Neurological Studies at South Glasgow University Hospital it was observed that there was a significant decrease in heart rate and blood pressure amongst subjects receiving 30 minutes of Reiki treatment as opposed to a group receiving placebo treatment of 30 minutes rest. Since the test group consisted of a small number of subjects just 45 – the research recommendations concluded a requirement for further studies. A similarly small preliminary study into the potential effects of Reiki on patients suffering mild dementia, conducted in the USA, tentatively suggested that treatment had a positive effect on the subjects’ memory abilities; however, research limitations included insufficient analysis of potential placebo affects.

G. Other studies have also attempted to determine correlation between Reiki treatment and improvement in cancer and stroke patients. Whilst investigations into the first condition indicated a seemingly positive effect on degrees of fatigue, pain and stress experienced by sufferers, the second project failed to reveal a link between treatment and improvement in the subjects’ condition and rehabilitation. Theories have been put forward that the benefits of energy treatments such as Reiki may be scientifically attributed to the effect of electromagnetic fields; however, the majority researchers agree that more extensive investigation is required.

Questions 1 – 3
Choose THREE letters A-H. Write your answers in boxes 1- 3 on your answer sheet

Which THREE of the following statements are true of Reiki?
A. Principles for self-healing differ to those used on others.
B. Attunement is said to have a permanent effect on the recipient.
C. Its preventative properties are more significant than cure.
D. There are differences in opinion regarding its use with other therapies.
E. The treatment typically involves contact between the therapist and the patient.
F. The recipient’s own energy is the key to the philosophy.
G. Some therapists believe a pessimistic approach affects results.
H. It is only practiced on human subjects.

Questions 4 – 9
Reading Passage 1 has seven paragraphs A-G.

Which paragraph contains the following information? You can use each paragraph more than once.

4. A scientific explanation of why Reiki may have positive effects.
5. An overview of the practicalities of how Reiki is performed.
6. The pre-requisite required to experience Reiki benefits.
7. When patients faith and expectations cause concern.
8. The immediate effects that can be experienced by recipients.
9. The safety of conducting therapy for practitioners.

Questions 10 – 13
According to the information in Reading Passage 1, classify the following research findings into the benefits of Reiki as relating to

A. The Institute of Neurological Studies
B. Research conducted in the USA
C. Cancer research
D. Stroke research

Write the correct letter A, B, C or D in boxes 10 – 13 your answer sheet

10. The groups’ comfort and quality of life appeared to improve.
11. No apparent links were identified.
12. Results were compared to a control group who did not receive Reiki treatment
13. Recollection ability seemed to be enhanced.

Sculpture

A. Sculpture, the practice of creating a three-dimensional object for artistic and aesthetic purposes, dates back as far as prehistoric times. Since objects created are intended to be enduring, traditionally sculptures have been forged from durable materials such as bronze, stone, marble and jade; however, some branches of the art also specialise in creating figurines of a more ephemeral nature, ice sculpture, for example. The practice of sculpting in many countries has traditionally been associated with religious philosophy; for example, in Asia many famous sculptures are related to Hinduism or Buddhism.

B. In Africa, perhaps more than any other region in the world, three-dimensional artwork is favoured and given more emphasis than two dimensional paintings. Whilst some experts hold that the art of sculpture in the continent dates back to the Nokcivilisation of Nigeria in 500 BC, this is disputed due to evidence of the art’s existence in Pharaonic Africa.

C. To the expert eye, African art is clearly defined by the region from which it is from and easily identifiable from the differences in technique used and material from which it is made. Figurines from the West African region are sculpted in two distinctly different forms. The first is characterised by angular forms and features with elongated bodies, such sculptures being traditionally used in religious rituals. Conversely, the traditional wood statues of the Mande speaking culture possess cylindrical arms and legs with broad, flat surfaces. Metal sculptures which hail from the eastern regions of West Africa, are heralded by many as amongst the most superior art forms ever crafted.

D. Central African sculpture may be a little more difficult to identify for the novice observer as a wider variety of materials may be used, ranging from wood to ivory, stone or metal. However, despite tills, the distinct style of usage of smooth lines and circular forms still helps to define the origin of such works. In both Eastern and Southern Africa, typically, art depicts a mixture of human and animal features. Art from the former region Is usually created in the form of a pole carved in human shape and topped with a human or animal image which has a strong connection with death, burial and the spiritual world. Such creations are less recognised as art in the traditional sense than those from other parts of Africa. In Southern Africa, the human/animal hybrid representations are fashioned from clay, the oldest known examples dating back to from between 400 and 600 A.D.

E. Although these distinct and defining regional differences in artistic expression exist, there are also universal similarities which define African art as a whole. Primarily a common characteristic is that focus is predominantly on representation of the human form. A second common trait of African art is that it is often inspired by a ceremonial or performance-related purpose; the meaning behind the art and its purpose often intended to be interpreted in a different way depending on an individual’s age, gender or even social and educational status.

F. Throughout the African continent, artworks tend to be more abstract in nature than intending to present a realistic and naturalistic portrayal of the subject in question. Artists such as Picasso, Van Gogh and Gauguin are said to have been influenced and inspired by African art. Its ability to stimulate emotional reaction and imagination generated a great deal of interest from western artists at the beginning of the 20th century. As a result, new European works began to emerge which were of a more abstract nature than previously conceived. More intellectually and emotionally stimulating art was born than had been seen before in a culture which had traditionally faithfully represented and depicted the true and exact form of its subjects.

G. The ‘Modernism’ movement of the 20th century embraced innovation in literature and art, its devotees wishing to move beyond realism in artistic expression. The sculptor Henry Spencer Moore, born in 1898 in Yorkshire, was one of the key players involved in introducing and developing his own particular style of modernism to the British art world. He is best known for his abstract bronze sculptures of the human form, many critics drawing parallels between the undulating landscapes and hills of his home county Yorkshire and the shapes and lines of his sculptures.

H. By the 1950s, Moore’s work was increasingly in demand and he began to secure high profile commissions including an artwork for the UNESCO building in Paris. By the end of Moore’s career, due to his popularity and the scale of the projects he undertook, the sculptor was extremely affluent; however, a huge proportion of his wealth was donated to the Henry Moore Foundation established with the aim of supporting education and promotion of the arts. The foundation is a registered charity and has continued to offer funding to a wide range of projects including grants to arts institutions and bursaries and fellowships for students and artists since Moore’s death in 1986.

Questions 14 –17
Complete the summary. Choose ONE WORD ONLY from the passage for each answer.

In Africa, sculpture is more predominant and more highly (14)______________ than canvas art, for example. In Asia, many prestigious works are connected to (15)______________ values. Sculpture is an ancient art in which figurines are created from materials which are, in the main, (16)_____________ to ensure longevity of the art form; however, though more (17)____________, materials such as ice are used in certain spheres.

Questions 18 – 22
Complete the table. Choose NO MORE THAN TWO WORDS from the passage for each answer.

REGIONAL AFRICAN ART

Region	Style	Additional Information
Eastern Africa	subjects similar to the (18)…………………..area of the century	less sought-after than other styles of African art
Southern Africa	artwork representing human and animal form	made from (19)……………….
Western Africa	– Style 1: sharp lines, long bodies – Style 2: cylindrical, broad and flat lines crafted from (21)…………..	– conventionally made for the purpose of (20)…….. – made by Mande speakers
Central Africa	smooth lines and circular forms	often more difficult to recognise due to the diversity of (22)…………………used

Questions 23 – 27
Answer the questions below using NO MORE THAN THREE WORDS from the passage for each answer.

23. Verification of art in which civilisation sheds doubt on the theory that African art dates back to the Nok period?
24. What material is used for the African sculptures many consider to be the best?
25. What ceremonial event are the creations from Eastern Africa connected with?
26. Due to African influence, what did Western art become that allowed it to be more intellectually and emotionally stimulating?
27. What did Moore most often depict which brought him the greatest recognition?

Genealogy

A. Genealogy, the study of tracing family connections and relationships through history – so building a cohesive family tree, has become an increasingly popular hobby from non-specialist enthusiasts over recent decades. The introduction of the Internet has, in many ways, spurred interest levels since historical information has been made far more accessible than previously. Experts warn, however, that sources obtained from the internet must be considered with caution as they may often contain inaccuracies, often advising novice genealogists to join a family history society where they are able to learn useful skills from experienced researchers.

B. Originally, prior to developing a more mainstream following, the practice of genealogy focused on establishing the ancestral links of rulers and noblemen often with the purpose of disputing or confirming the legitimacy of inherited rights to wealth or position. More recently, genealogists are often interested in not only where and when previous generations of families lived but also details of their lifestyle and motivations, interpreting the effects of law, political restrictions, immigration and the social conditions on an individual’s or family’s behaviour at the given time. Genealogy searches may also result in location of living relatives and consequently family reunions, in some cases helping to reunite family members who had been separated in the past due to fostering/adoptlon, migration or war.

C. In Australia, there has been a great deal of interest of late, from families wishing to trace their links to the early settlers. As a result of the loss of the American colonies in the 1700s, Britain was in need of an alternative destination for prisoners who could not be accommodated in the country’s overcrowded penal facilities. In 1787, the ‘First Fleet’ which consisted of a flotilla of ships carrying just over 1300 people (of which 753 were convicts or their children and the remainder marines, officers and their family members) left Britain’s shores for Australia. On January 26, 1788 – now celebrated as Australia Day – the fleet landed at Sydney Cove and the first steps to European settlement began.

D. Genealogy research has led to a shift in attitudes towards convict heritage amongst contemporary Australian society, as family members have been able to establish that their ancestors were, in fact, not hardened and dangerous criminals, but had, in most cases, been harshly punished for minor crimes inspired by desperation and dire economic circumstances. So dramatic has the shift in attitudes been that having family connections to passengers on the ‘First Fleet’ is considered nothing less than prestigious. Convicts Margaret Dawson and Elizabeth Thakery were amongst the first European women to ever set foot on Australian soil. Details about the former, whose initial death sentence passed for stealing clothes from her employer was commuted to deportation, and the latter expelled for stealing handkerchiefs along with others of similar fate are now available on the internet for eager descendants to track.

E. Although many of the deported convicts were forbidden to return to Britain, others such as Dawson, were, in theory, expelled for a given term. In reality, however, the costs of attempting to return to the mother country were well beyond the means of the majority. Genealogists now attribute the successful early development of Australia to such ex-convicts who decided to contribute fully to society once their sentence had been served. Many rewards were available to prisoners who displayed exemplary behaviour, including land grants of 30 acres or more, tools for developing and farming the land and access to convict labour. Genealogy studies also show that many former prisoners went on to hold powerful positions in the newly forming Australia society, examples being Francis Greenway – a British architect expelled on conviction of fraud – who went on to design many of Sydney’s most prominent colonial buildings, and Alexander Munro, transported after stealing cheese at the age of 15, who would later build Australia’s first gas works and hold the position of Town Mayor.

F. In North America, the Mormon Church, headquartered in Salt Lake City, Utah, holds wo major genealogical databases, the International Genealogical Index and the Ancestral File, which contain records of hundreds of million individuals who lived between 1500 and 1900 in the United States, Canada and Europe. Resources available to genealogy enthusiasts include the Salt Lake City based Family History Library and more than 4000 branches where microfilms and microfiches can be rented for research and the newer Family Search internet site which provides open access to numerous databases and research sources. Such data sharing practices are central and crucial to genealogical research and the internet has proven to be a major tool in facilitating ease of transfer of information in formats suitable for use in forums and via email. The global level of interest in and demand for such information has proven so intense, that traffic load on release of sources such as Family Search and the British Census for 1901 led to temporary collapse of the host servers.

G. Experts advise that reliability of sources used for genealogical research should be evaluated in light of four factors which may influence their accuracy, these being the knowledge of the informant, the bias and mental state of the informant, the passage of time and potential for compilation error. First, genealogists should consider who the information was provided by and what he or she could be ascertained to have known. For example, a census record alone is considered unreliable as no named source for the information is likely to be found. A death certificate signed by an identified doctor, however, can be accepted as more reliable. In the case of bias or mental state, researchers are advised to consider that even when information is given by what could be considered a reliable source, that there may have been motivation to be untruthful – continuing to claim a government benefit or avoidance of taxation, for example.

H. Generally, data recorded at the same time or close to the event being researched is considered to be more reliable than records written at a later point in time, as – while individuals may intend to give a true representation of events – factual information may be misrepresented due to lapses in memory and forgotten details. Finally, sources may be classified as either original or derivative. The latter refers to photocopies, transcriptions, abstracts, translations, extractions, and compilations and has more room for error due to possible misinterpretations, typing errors or loss of additional and crucial parts of the original documentation.

Questions 28 – 32
Reading Passage 3 has eight paragraphs A-H. Choose the correct heading for paragraphs B and D-G from the list of headings below.

List of Headings
i. An Embarrassing Heritage
ii. Assessing Validity
iii. Diversity of Application
iv. Interpretation Errors
v. Past Usage
vi. Useful Sources
vii. Australasian Importance
viii. Changing Viewpoints
ix. Significant Roles

Example: Paragraph C;                 Answer: vii

28. Paragraph B
29. Paragraph D
30. Paragraph E
31. Paragraph F
32. Paragraph G

Questions 33 – 36
Do the following statements agree with the information given in Reading Passage 3?

TRUE                           if the statement agrees with the information
FALSE                         if the statement contradicts the information
NOT GIVEN             if there is no information on this

33. Early applications of genealogy focused on behaviour, movement and settlement of populations.
34. The punishment of deportation was reserved for those who posed a serious threat to British society.
35. Some ex-convicts chose to stay in Australia due to the opportunities it presented.
36. Overwhelming interest in obtaining genealogical information has led to technological difficulties.

Questions 37 – 40
Choose the correct letter A, B, C or D

37. Why has recreational genealogy become more popular?
A. Because it is now a fashionable hobby.
B. Because more people wish to trace missing relatives.
C. Because there are less political barriers.
D. Because it is no longer requires so much effort.

38. Whose original sentence for breaking the law was reduced?
A. Francis Greenway.
B. Margaret Dawson.
C. Alexander Munro.
D. Elizabeth Thakery.

39. What is fundamental to genealogical research?
A. Original records.
B. Electronic transfer.
C. Pooling of information.
D. The IG Index.

40. Why does census information need to be approached with caution?
A. Because it cannot easily be attributed to a particular individual.
B. Because it is often not validated by a physician.
C. Because administration practices in the past were unreliable.
D. Because informants may not have been truthful due to financial motivations.

Depression

A. It is often more difficult for outsiders and non-sufferers to understand mental rather than physical illness in others. While it may be easy for us to sympathise with individuals living with the burden of a physical illness or disability, there is often a stigma attached to being mentally ill, or a belief that such conditions only exist in individuals who lack the strength of character to cope with the real world. The pressures of modern life seem to have resulted in an increase in cases of emotional disharmony and government initiatives in many countries have, of late, focussed on increasing the general public’s awareness and sympathy towards sufferers of mental illness and related conditions.

B. Clinical depression, or ‘major depressive disorder’, a state of extreme sadness or despair, is said to affect up to almost 20% of the population at some point in their lives prior to the age of 40. Studies have shown that this disorder is the leading cause of disability in North America; in the UK almost 3 million people are said to be diagnosed with some form of depression at any one time, and experts believe that as many as a further 9 million other cases may go undiagnosed. World Health Organisation projections indicate that clinical depression may become the second most significant cause of disability’ on a global scale by 2020. However, such figures are not unanimously supported, as some experts believe that the diagnostic criteria used to identify՛ the condition are not precise enough, leading to other types of depression being wrongly classified as ‘clinical’.

C. Many of us may experience periods of low morale or mood and feelings of dejection, as a natural human response to negative events in our lives such as bereavement, redundancy or breakdown of a relationship. Some of us may even experience periods of depression and low levels of motivation which have no tangible reason or trigger. Clinical depression is classified as an on-going state of negativity, with no tangible cause, where sufferers enter a spiral of persistent negative thinking, often experiencing irritability, perpetual tiredness and listlessness. Sufferers of clinical depression are said to be at higher risk of resorting to drug abuse or even suicide attempts than the rest of the population.

D. Clinical depression is generally diagnosed when an individual is observed to exhibit an excessively depressed mood and/or ‘anhedonia’ – an inability to experience pleasure from positive experiences such as enjoying a meal or pleasurable social interaction – for a period of two weeks or more, in conjunction with five or more additional recognised symptoms. These additional symptoms may include overwhelming feelings of sadness; inability to sleep, or conversely, excessive sleeping; feelings of guilt, nervousness, abandonment or fear; inability to concentrate; interference with memory capabilities; fixation with death or extreme change in eating habits and associated weight gain or loss.

E. Clinical depression was originally solely attributed to chemical imbalance in the brain, and while anti-depressant drugs which work to optimise levels of ‘feel good’ chemicals – serotonin and norepinephrine – are still commonly prescribed today, experts now believe that onset of depression may be caused by a number, and often combination of, physiological and socio-psychological factors. Treatment approaches vary quite dramatically from place to place and are often tailored to an individual’s particular situation; however, some variation of a combination of medication and psychotherapy is most commonly used. The more controversial electroconvulsive therapy (ECT) may also be used where initial approaches fail. In extreme cases, where an individual exhibits behaviour which Indicates that they may cause physical harm to themselves, psychiatric hospitalisation may be necessary as a form of intensive therapy.

F. Some recent studies, such as those published by the Archives of General Psychiatry, hold that around a quarter of diagnosed clinical depression cases should actually be considered as significant but none-the-less ordinary sadness and maladjustment to coping with trials in life, indicating that in such cases, psychotherapy rather than treatment through medication is required. Recovery as a result of psychotherapy tends, in most cases, to be a slower process than improvements related to medication; however, improvements as a result of psychological treatment, once achieved, have been observed in some individuals to be more long term and sustainable than those attained through prescription drugs. Various counselling approaches exist, though all focus on enhancing the subject’s ability to function on a personal and interpersonal level. Sessions involve encouragement of an individual to view themselves and their relationships in a more positive manner, with the intention of helping patients to replace negative thoughts with a more positive outlook.

G. It is apparent that susceptibility to depression can run in families. However, it remains unclear as to whether this is truly an inherited genetic trait or whether biological and environmental factors common to family members may be at the root of the problem. In some cases, sufferers of depression may need to unlearn certain behaviours and attitudes they have established in life and develop new coping strategies designed to help them deal with problems they may encounter, undoing patterns of destructive behaviour they may have observed in their role models and acquired for themselves.

Questions 1 – 5
Reading Passage 1 has seven sections A-G. Which paragraph contains the following information?

1. Details of treatment alternatives for worst case scenario depression.
2. Information regarding cases where drug treatment is inappropriate.
3. Details of how those diagnosed with depression may be more vulnerable than other members of society,
4. Information about society’s attitudes to depression and similar illnesses.
5. Information regarding why estimates of incidence of future growth in cases may be overly exaggerated.

Questions 6 – 8
Choose THREE letters A-G.

Which THREE of the following statements are true of depression?
A. Governments have generally failed to take action to educate the general public about the condition.
B. The highest reported number of cases are in the USA.
C. In Britain, it is likely that there are more individuals who live with the condition without the help of a doctor than those being officially treated.
D. Clinical depression may be triggered by divorce.
E. Lethargy may be one of the symptoms of depression.
F. Prescribed pharmaceuticals have radically changed over recent years.
G. Approaches to treating depression are not universal.

Questions 9 – 13
Complete the summary of paragraphs F and G with the list of words A-L below.

Whilst recovery through counselling rather than medicine may be more (9)__________ , results once achieved may have more (10)___________with some patients. Counselling sessions are geared towards improving the subject’s relationship with others and their own (11)__________, encouraging sufferers of depression to take on a more (12)__________ outlook. The extent to which genetic disposition and sociological factors impact on state of mind is (13)__________. Many people undergoing counselling therapy do so with the purpose of unlearning negative behaviour and reactions.

A. gratifying                                     B. longevity
C. ambition                                      D. optimistic
E. pessimistic                                  F. difficulty
G. inconclusive                               H. self-image
I. gradual                                         J. unequivocal
K. immediate                                  L. categorical

THE FACE OF MODERN MAN?

A. In response to the emergence of the ‘metro-sexual’ male, In other words, an urban, sophisticated man who is fashionable, well-groomed and unashamedly committed to ensuring his appearance is the best it can be, a whole new industry has developed. According to research conducted on behalf of a leading health and beauty retailer in the UK, the market for male cosmetics and related products has grown by 800% since the year 2000 and is expected to continue to increase significantly. The male grooming products market has become the fastest growing sector within the beauty and cosmetics industry, currently equivalent to around 1.5 billion pounds per annum.

B. Over the last decade, a large number of brands and companies catering for enhancement of the male image have been successfully established, such operations ranging from male-only spas, boutiques, personal hygiene products, hair and skin care ranges, and male magazines with a strong leaning towards men’s fashion. Jamie Cawley, proprietor of a successful chain of London-based male grooming boutiques, holds that his company’s success in this highly competitive market can be attributed to the ‘exclusivity’ tactics they have employed, in that their products and services are clearly defined as male- orientated and distinctly separate to feminine products offered by other organisations. However, market analyst, Kim Sawyer, believes that future growth in the market can also be achieved through sale of unisex products marketed to both genders, this strategy becoming increasingly easy to implement as men’s interest in appearance and grooming has become more of a social norm.

C. Traditionalists such as journalist Jim Howrard contend that the turn-around in male attitudes which has led to the success of the industry w’ould have been inconceivable a decade ago, given the conventional male role, psyche and obligation to exude masculinity; however, behavioural scientist Professor Ruth Chesterton argues that the metro-sexual man of today is in fact a modern incarnation of the ‘dandy’ of the late eighteenth and early nineteenth century. British dandies of that period, who were often of middle class backgrounds but imitated aristocratic lifestyles, were devoted to cultivation of their physical appearance, development of a refined demeanour and hedonistic pursuits. In France, she adds, dandyism, in contrast, was also strongly linked to political ideology and embraced by youths wishing to clearly define themselves from members of the working class revolutionary social groups of the period.

D. Over recent decades, according to sociologist Ben Cameron, gender roles for both sexes have become less defined. According to research, he says, achievement of status and success have become less important in younger generations of men, as has the need to repress emotions. Cameron defines the traditional masculine role within western societies – hegemonic masculinity – as an expectation that males demonstrate physical strength and fitness, be decisive, self-assured, rational, successful and in control. Meeting this list of criteria and avoiding situations of demonstrating weakness, being overly emotional or in any way ’inferior’, he says, has placed a great deal of pressure on many members of the male population. So restrictive can society’s pressure to behave in a ‘masculine’ fashion on males be, Professor Chesterton states that in many situations men may respond in a way they deem acceptable to society, given their perceived gender role, rather than giving what they may actually consider to be the best and most objective response.

E. Jim Howard says that learning and acquiring gender identity makes up a huge component of a child’s socialisation and that a child who exhibits non-standard behavioural characteristics often encounters social and self image difficulties due to the adverse reactions of their peers. According to Kim Sawyer, media images and messages also add to pressures associated with the male image, stating that even in these modern and changing times, hegemonic masculinity is often idolised and portrayed as the definitive male persona.

F. Whilst male stereotypes and ideals vary from culture to culture, according to Professor Chesterton, a universal trait in stereotypical male behaviour is an increased likelihood to take risks than is generally found in female behaviour patterns. For this reason, she attributes such behaviour to the influence of genetic predisposition as opposed to socially learned behaviour. Men, she says, are three times more likely to die due to accident than females, a strong indication he says of their greater willingness to involve themselves in precarious situations. Ben Cameron also says that an attitude of invincibility is more dominant in males and is a predominant factor in the trend for fewer medical checkups in males and late diagnosis of chronic and terminal illness than in their more cautious and vigilant female counterparts.

G. Jamie Cawley, however, remains optimistic that the metro-sexual culture will continue and that what society accepts as the face of masculinity will continue to change. He attributes this to a male revolt against the strict confines of gender roles, adding that such changes of attitudes have led and will continue to lead to establishment of greater equality between the sexes.

Questions 14 – 18
Reading Passage 2 has seven paragraphs A-G. Choose the correct heading for paragraphs B-D and F-G from the list of headings below.

List of Headings
i. Basis and predictions
ii. Revolution or recurrence?
iii. Servicing a growing demand
iv. The surfacing of a new phenomenon
v. A long-held mindset and its downsides
vi. Influence on minors
vii. Hereditary predilection
viii. Effects of external pressures

Example: Paragraph E;              Answer: viii

14. Paragraph B
15. Paragraph C
16. Paragraph D
17. Paragraph F
18. Paragraph G

Questions 19 – 22
Do the following statements agree with the information given in Reading Passage 2?

TRUE                            if the statement agrees with the information
FALSE                          if the statement contradicts the information
NOT GIVEN               if there is no information on this

19. Sales in the female health and beauty market have slightly declined over recent years.
20. The rise of ‘dandyism’ in England and France is attributed to similar factors.
21. Emotional reaction is contradictory to hegemonic masculine behaviour.
22. There is a correlation between men’s belief that they are indestructible and their decreased likelihood to seek medical advice.

Questions 23 – 27
Look at the following list of statements (Questions 23-27) based on changes in male image and behavior. Match each statement with the correct person A-E.

23. Male behaviour patterns have changed in a way that would have been considered implausible in the past.
24. Traditional benchmarks of masculinity are often exacerbated by the press.
25. Metro-sexual culture has developed as a response to modern men’s dissatisfaction with traditional images.
26. The need to conform to society’s expectations of male behaviour may impede men’s decision-making and judgement.
27. There is potential in a market which makes no differentiation between products for males and females.

List of Contributors
A. Jamie Cawley
B. Kim Sawyer
C. Jim Howard
D. Professor Ruth Chesterton
E. Ben Cameron

CLINICAL TRIALS

A. The benefits of vitamins to our well-being are now familiar to most; however, when the link between diets lacking in citrus fruits and the development of the affliction ‘scurvy’ in sailors was first discovered by James Lind in 1747, the concept of vitamins was yet to be discovered. Scurvy, which causes softening of the gums, oral bleeding and, in extreme cases, tooth loss, is now known to present as a result of lack of Vitamin C in the diet. Additional symptoms include depression, liver spots on the skin – particularly arms and legs – loss of colour in the face and partial immobility; high incidence of the ailment aboard ships took an enormous toll on the crew’s ability to complete essential tasks while at sea.

B. Suggestions that citrus fruit may lower the incidence or indeed prevent scurvy had been made as early as 1600. It was Lind, however, who would conduct the first clinical trial by studying the effect within scientific experimental parameters. However, while the correlation between consuming citrus fruit and avoidance of scurvy was established, the preventative properties were attributed to the presence of acids in the fruit and not what would later be identified as vitamin content.

C. Lind’s subjects for his trial consisted of twelve sailors already exhibiting symptoms of scurvy. These individuals were split into six groups; each pair common diet. Pair 1 were rationed a daily quart of cider, pair 2 elixir of vitriol, pair 3 a given quantity of vinegar, pair 4 seawater, pair 5 oranges and a lemon and pair 6 barley water. Despite the trial having to be aborted after day five, when supplies of fruit were depleted, the findings of the interventional study showed that only the control group who were given fruit supplements showed any significant improvement in their condition (one had, in fact, recovered to the extent that he was fit enough to return to work). The immediate impact on sailors’ health and incidence of scurvy on board ship was, however, limited as Lind and other physicians remained convinced that the curative effect was acid based. Therefore, while consumption of citrus fruit was recommended, it was often replaced by cheaper acid supplements. The preventative Qualities of citrus fruit against scurvy were not truly recognised until 1800, though throughout the latter part of the 1700s, lemon juice was increasingly administered as a cure for sailors already afflicted.

D. Nowadays, the implementation of findings discovered in clinical trials into mainstream medicine remains an arduous and lengthy process and the clinical trials themselves represent only a small stage of the process of developing a new drug from research stage to launch in the marketplace. On average, for every thousand drugs conceived, only one of the thousand actually makes it to the stage of clinical trial, other projects being abandoned for a variety of reasons. Stages which need to be fulfilled prior to clinical trial – where the treatment is actually tested on human subjects -include discovery, purification, characterisation and laboratory testing.

E. A new pharmaceutical for treatment of a disease such as cancer typically takes a period of 6 years or more before reaching the stage of clinical trial. Since legislation requires subjects participating in such trials to be monitored for a considerable period of time so that side-effects and benefits can be assessed correctly, a further eight years typically passes between the stage of a drug entering clinical trial and being approved for general use. One of the greatest barriers to clinical trial procedures is availability of subjects willing to participate, Criteria for selection is rigorous and trials where subjects are required to be suffering from the disease in question, experience tremendous recruitment difficulties as individuals already vulnerable due to the effects of their condition, are often reluctant to potentially put their health at higher levels of risk.

F. Clinical trials are conducted in line with a strict protocol and the stages of a trial are generally defined by five distinct phases. A drug that is deemed safe and effective enough to reach the end of stage three is most often, at that point, approved for use in mainstream medicine. Phase 0 involves a first-in-human trial (usually conducted using a small population often to fifteen subjects) with the purpose of ascertaining that the drug’s effect is, in fact, the same as predicted in pre-clinical studies. If no concerns are raised, the drug then enters Phase 1 of trial where a modest selection (usually between twenty and eighty subjects) of usually healthy volunteers, is exposed to the drug. However, for HIV and cancer drugs, this stage is conducted using patients suffering from the condition in question. There are two main variations of Phase I testing, these being SAD (single ascending dose) and MAD (multiple ascending dose). The former involves a single administration of a drug at a pre-determined level to one group of subjects, and the second involves administration of a pre-determined sequence of dosages.

G. Phases 0 and 1 are geared towards establishing the safety of a pharmaceutical and once this has been confirmed, drugs pass into Phase II testing where, while safety continues to be monitored, the drug’s effectiveness is also assessed using a larger group of subjects, ranging from twenty up to three hundred. In some trials, Phase II is regarded as involving two sub-stages, in that Phase 11(a) may be concerned with establishing optimum dosage levels and Phase 11(b) to evaluate effectiveness. Phase III is the most expensive, time-consuming and complex stage of the trial process, often involving as many as 3000 patients. At this stage, a new drug’s effectiveness is rigorously tested and compared to that of the best of the existing alternatives already approved and in common use. Where research indicates that a pharmaceutical has passed all requirements of Phases 0, I, II and III, submissions to relevant regulatory and licensing bodies are then made.

H. The final phase of clinical testing, Phase IV, is conducted over a lengthy period of time post-launch for general usage. This stage is, in essence, a safety net which involves continued monitoring of the drug, its properties and side-effects through which any long term adverse reactions, which remained undetected in the pre-launch clinical testing time frame can be discovered. Identification of harmful effects at this stage, on occasion, has led to withdrawal of a drug from the market; for example, as was the case with cerivastin, a cholesterol-lowering drug, which was later found to have an adverse effect on muscle reaction which, on occasion, had fatal consequences.

Questions 28 – 31
Complete the sentences below. Choose NO MORE THAN TWO WORDS from the passage for each answer.

28. In advanced cases of scurvy suffers may experience ___________ along with numerous other symptoms.
29. Fruit adds were mistakenly heralded as having __________ in incidents of scurvy prior to the identification of vitamins.
30. Lind’s subjects for the first clinical trial were seamen who were at the time of _________ the condition in question.
31. All groups in Lind’s experiment were given a _________ along with specific rations which were varied for each control group.

Questions 32 – 35
Choose the correct letter A, B, C or D

32. The first clinical trial was conducted for only 5 days because
A. that period of time was the planned protocol.
B. the subjects in the relevant control group had already recovered.
C. resources fundamental to the experiment were used up.
D. those taking part in the trial were too sick to continue.

33. The impact of findings from the trial were not used to full potential because
A. Lind failed to recommend consumption of citrus fruit.
B. ineffective substitutes were often made available.
C. other physicians were unconvinced by his evidence.
D. the trial was not conducted over a long enough period to be valid.

34. One of the greatest hindrances to clinical testing today is
A. low volunteer rates.
B. the poor success rate.
C. the strict protocol.
D. shortage of laboratory staff.

35. Clinical testing for HIV and cancer drugs differs from usual procedures because
A. the clinical trial phase is much longer.
B. the MAD instead of the SAD approach is used during Phase I.
C. subjects exhibiting no symptoms of the illness are not used.
D. effectiveness is more rigorously tested than safety.

Questions 36 – 40
Complete the flowchart. Choose ONE WORD ONLY from the passage for each answer.

Phases of Clinical Testing

Phase 0: 10-15 subjects tested to confirm assumptions made in the (36)____________ stages were accurate.
Phase 1: 2 different approaches may be used. One involving one-off exposure to the drug the other involving a (37)________________.
Phase 2: May involve two sub-stages to establish (38)________________ quantities and usefulness.
Phase 3: The most (39)______________, protracted and costly of all stages. Submissions made post-testing at this stage of all is agreeable.
Phase 4: Precautionary monitoring continues post-launch. Any serious issues uncovered can, on occasion, result in 40________________.

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THE EVOLUTION OF LANGUAGE

A. Language everywhere changes over time; it has to. A central reason that necessitates modification is to allow for developments in our world to be expressed. For example, the technological revolution alone has been responsible for the addition of a plethora of words to our vocabulary: hard drive, software, modem to name just a few. The Japanese writing script katakana, which was originally introduced in the 9th century as a means by which Buddhist monks could correctly interpret Chinese pronunciations, is now most commonly used to embrace foreign words for which there is no original Japanese character; pizza or hamburger for example. Likewise the western world’s exposure to and familiarity with foreign cultures now means that words such as sushi, nam bread and kebab, for example, are used by diners on a regular basis.

B. However, expansion of our vocabulary is just one element involved in how and why language evolves. Given the variation of dialects or regional accents present in most language systems, it is clear that an individual’s interpretation of what is actually correct and commonly used will vary quite dramatically, since this perception is based upon a combination of factors including the age, educational level and region of the country a person is from. As we go about our daily lives and interact with others from different backgrounds and experiences, the language we hear is often taken on board and incorporated into the way in which we communicate ourselves. Many phrases with American origins are now commonplace in British English for example, due to the frequency with which they are heard on television and in the movies.

C. Changes in language are often driven by the young and many such changes are commonly considered by older people to be a disintegration of standards rather than an evolution and an improvement. Let’s consider an Americanism commonly used by youngsters in all pans of the English speaking world. Used as an alternative to “Tom said…” it is now commonplace to hear “Tom goes, the pay rise was unacceptable.” or, “Tom was all, the pay rise was unacceptable.”; much to the horror of many traditionalists. However, this modification could also be considered to be adding to and not detracting from our ability to communicate effectively. To illustrate, let’s consider the original phrase “Tom said”; it is used solely to show’ the listener that we are reporting the words of Tom, while the modern variation, “Tom goes” has literally the same meaning. However, if the speaker chooses instead to use the latter phrase, “Tom was all”, they are also able to convey the message that Tom had an emotional reaction to the situation they are reporting, therefore a much more effective method of communicating information has been created, some may say. However, should the now’ commonly used texting abbreviations such as ‘gr8t’ (great) and ‘l8r’ (later) become permanent replacements of the original words, it is likely that even the most liberal amongst us would be horrified.

D. Variations on language are usually more readily accepted into informal language prior to them being absorbed for use in formal writing. Examples of words that we now commonly use, but were once considered incorrect, are ‘pea’ and ‘hopefully’. Let’s take pea; it derived from the word ‘pease’, which being an uncountable noun has the same form regardless of whether one or more pease were being spoken about. However, this was commonly overlooked and misunderstood, and through error the singular form of the vegetable became ‘pea’. More recently ‘hopefully’ was considered by many to be an inappropriate alternative to ‘I hope’; at best only accepted in informal use. The word hopefully is now’ fully acceptable in both informal speech and formal writing.

E. Some people believe that traditional usages of language are always more superior and refined than modern variations even when the reasons behind the rule were dubious in the first place. For example, it was once seriously frowned upon to split an infinitive in a sentence and even today it is considered grammatically incorrect to do so. To demonstrate, let’s consider the following sentence: ‘The examiner asked me to quietly leave the room’; this was considered incorrect as the word ‘quietly’ splits the infinitive of the verb ‘to leave’. The origins of this rule hail back to the 17th century when scholars believed that the English language should be adapted to follow the rules of Latin; then considered the perfect language. Since splitting infinitives in Latin is impossible, it was decided that splitting infinitives in English, even though possible, was not acceptable, Given that initial motivations behind the rule were questionable and the clarity of meaning of the sentence is not compromised in the ‘incorrect’ form, it could be argued that this grammar rule is a prime example of an unnecessary sanction which is likely to be abandoned in the future.

F. As language evolves, changes in grammar structures which would result in confusion of the actual meaning of the sentences are unlikely; however, the meanings of words are often modified or altered beyond recognition by different generations and can be easily misinterpreted by other social groups. Take, for example, the modern version of the word ‘bad’ meaning ‘great’ when used in contemporary slang. Many slang words remain dated in the era in which they are developed, for example words like ‘to beef, meaning to complain (introduced in the 1920’s) are not only dated but may not even be understood in a modern context, while others such as ‘guy’ become absorbed into mainstream language. Who knows what future generations will add to the ever changing environment of communication?

Questions 1 – 4
Reading Passage 1 has six paragraphs A-F. Choose the correct heading for paragraphs B, C, E and F from the list of headings below.

List of Headings
i. Historical acceptance of change
ii. The Generation Gap
iii. Influences on speech
iv. Ancient writing in Asia
v. Cultural evolution and its impact on language
vi. Slang expected in the future
vii. Questioning logic
viii. Lifespan of vocabulary

Example: Paragraph A;              Answer: v

1. Paragraph B
2. Paragraph C

Example: Paragraph D;             Answer: i

3. Paragraph E
4. Paragraph F

Questions 5 – 10
Do the following statements reflect the claims of the writer in Reading Passage 1?

YES                              if the statement reflects the claims of the writer
NO                                if the statement contradicts the claims of the writer
NOT GIVEN             if it is impossible to say what the writer thinks about this

5. If language were static, it would negatively affect our ability to incorporate other cultures into our own way of life.
6. The language we grow up knowing and that we adopt through new experiences have equal effects on the way we speak.
7. English used in Britain has changed more than American English over recent years.
8. Some older variations of language are more expressive than more modern forms.
9. All modern adaptations of language are suitable for mainstream use.
10. All word usage has changed over time due to misunderstandings of meaning.

Questions 11 – 13
Complete the summary of paragraphs E and F with the list of words A-H below. Write the correct letter A-H in boxes 11-13 on your answer sheet.

Some grammar rules such as avoiding (11)________ are deeply entrenched in history and were created by academics who wished to perfect the English language. It is likely, however, since they do not impact on the (12)__________of the sentence that such rules are likely to be (13)_________ in the future. In the same way, many contemporary words in common usage today are likely to become defunct.

A. Slang
B. Split infinitives
C. Grammatically incorrect
D. Meaning
E. Recognition
F. Disregarded
G. Misinterpreted
H. Confusion

WATER HYACINTH: BEAUTIFUL YET DESTRUCTIVE

A. Despite possessing vibrant purple flowers and being attractive to the eye, the water hyacinth has often been referred to as the most problematic aquatic plant in the world’s waters. Due to its aesthetic appeal, water hyacinth, which is native to South America, has been distributed to many different regions and now thrives in the southern states of the USA and many subtropical and tropical locations. It has also been observed to be relatively tolerant of cooler climates and is routinely sold as an ornamental plant for domestic use in a number of horticulture centres.

B. Though the hyacinth species is distinctive in appearance, another aquatic floating plant – water lettuce – is sometimes mistakenly identified as water hyacinth. Water lettuce, however, does not have the same attractive flowers, has larger leaves and is less tolerant of cooler climates. Water hyacinth has rounded waxy, green leaves which grow up to around 6 inches in width and floating leaf stems which grow up to 12 inches in length. Flowers are typically between 2 to 3 inches in width and as many as 15 flowers, each purple on the outside and containing a yellow centre, may grow from each plant.

C. Many of the problems associated with the water hyacinth are due to its incredible growth and reproduction capabilities, which have made it difficult to control and allow it to quickly dominate the environment in which it grows and spreads. Its growth patterns are characterised by a rapid formation of an impenetrable vegetation mass; botanists say that one plant can produce around 5000 seeds and in one study two plants were observed to produce 1200 plants in as little as 4 months. Following nature’s usual pattern, water hyacinth seeds are distributed outside of the immediate area by birds, fauna, wind and water currents, facilitating growth in surrounding areas previously free of the plant.

D. Domination of environments by water hyacinth populations has a number of negative implications. For humans, difficulties may be faced in getting boats through areas of rivers and lakes where the plant is present and fishing and swimming opportunities may be limited. However, the implications for the ecosystem of the immediate environment may be of even greater concern. The density of the mass of water hyacinth populations can prevent adequate amounts of sunlight and oxygen reaching the water: as a result, significant numbers of fish may die, other species of plant growing below water level are compromised and the ecosystem of the immediate area can therefore become unbalanced. Furthermore, the conditions created by the presence of water hyacinth, while detrimental to most forms of life, are perfect for encouraging growth of deadly bacteria often found in poorly oxygenated areas of water.

E. In the southern states of the USA, in Florida in particular, water hyacinth is now under maintenance control. The plant population can be limited in a number of ways: including use of herbicides, clearance equipment and bio-control insects. However, efforts to minimise the population of water hyacinth need to be continual and consistent; experts warning that unless control methods are upheld, the problem can easily reoccur. Some say inattention for as little as a twelve month period would allow numbers to quickly return to infestation level; hardly surprising given that the species is known to be able to double in as little as 12 days.

F. Water hyacinth is thought to have been introduced into Africa in the 1800s; its presence at Lake Kyoga was first identified in 1988 and at Lake Victoria in 1989. In the mid 1990s, water hyacinth was estimated to dominate 10% of the latter lake’s waters. However, by 1998, the plant was almost completely eliminated from East African waters; this being achieved predominantly by the use of bio-control insects, in this case snout beetles, a type of weevil which feeds only on the water hyacinth species of plant. Tens of thousands of the weevils were distributed throughout the lake areas of East Africa, their habit of feeding on the leaves and laying their eggs in the plants’ stalks eventually causing the plants to die and sink to the bottom of the lake. In addition, the plant population was removed using mechanical clearing equipment and by hand with the help of a machete.

G. Despite earlier success, however, negative repercussions of human activity have caused the return of water hyacinth to East African waters. Uganda’s Lake Kyoga, has recently once again experienced problems with infestation. Sewage and agricultural waste making their way into the waterways and thereby creating an excess of nutrients in the water have been the main contributing factors to the re-emergence of water hyacinth. In addition, high levels of nitrogen in rainfall, which enters the water cycle from the smoke created by wood burning cooking fires used in the region, also serves as nutrition to the increasing plant population. Restriction of human activity on lakes such as this, caused by the infestation of water hyacinth has enormous implications; villages such as Kayago, which is in close proximity to the lake, are often almost completely dependent on fishing activity for their economy and food source.

H. While the infestation of water hyacinth in Lake Victoria at the time of writing stands at 0.5%, far below the 10% level experienced in the middle of the 1990s, experts fear that growth could once again become out of control. The main concern is that, as a result of changing weather conditions, the activity of the snout beetle weevils may be less effective than in the past. The region around Lake Victoria has experienced an extended period of drought and while the water hyacinth is capable of living and reproducing both in lakes and surrounding dry land, its predator, the snout beetle can only survive on water. Plant populations growing in lakeside locations are therefore under limited threat from the insect brought in to control them and are consequently able to reproduce in relative freedom.

Questions 14 – 18
Reading Passage 2 has eight sections A-H. Which paragraph contains the following information?

14. Why the use of bio-control insects may be less successful than the first time.
15. The implications of reducing commitment to control of plant populations.
16. The problems water hyacinth causes other species of plants and animals.
17. How human activity has contributed to the problem
18. Reasons water hyacinth is found in many parts of the world

Questions 19 – 23
Classify the following features as characteristics of

A. Water hyacinth
B. Water lettuce
C. Both water hyacinth and water lettuce
D. Neither water hyacinth or water lettuce

Write the correct letter A, B, C or D in boxes 19-23 on your answer sheet.

19. has aesthetically pleasing purple flowers.
20. does not thrive well in colder temperatures.
21. has leaves which are on average 2-3 inches in diameter.
22. is commonly found in water.
23. produces flowers made up of more than one colour.

Questions 24 – 26

Do the following statements agree with the information given in reading passage 2?

TRUE                          if the statement agrees with the information
FALSE                        if the statement contradicts the information
NOT GIVEN            if there is no information on this

24. Presence of dense water hyacinth populations can encourage the development of certain harmful forms of life.
25. The current problem of dominance of water hyacinth on Lake Kyoga is less serious than in the 1980s and early 1990s.
26. Sewage and waste created by farming have had more of an impact on the return of the water hyacinth population in Uganda than nitrogen- rich air.

PSYCHOMETRICS

A. Psychometrics involves psychological and educational assessment of the subject by way of measuring attitudes, personality, abilities and knowledge. The field has two primary focuses; the creation of measurement instruments and procedures and development and enhancement of existing methodology employed.

B. The concept of psychometric testing, introduced long before the establishment of IQ testing and other current methodologies, was first explored by Francis Galton who developed the first testing procedures supposedly related to intelligence; however, his measurement tools were in fact based upon physical and physiological benchmarks rather than testing of the mind itself. Measurements included the physical power, height and weight of subjects which were recorded and results used to estimate the intelligence of subjects. While the approach was not successful, the studies conducted by Galton were to influence the work of future researchers. Approaches to measurement of intelligence, which is defined as the mind’s relative ability to reason, think, conceptually plan, solve problems, understand and learn, were later developed by pioneers such as Charles Spearman. Significant contributions to its early development were also made by Wilhelm Wundt, L.L. Thurstone, Ernst Heinrich Weber and Gustav Fechner.

C. The most well-known traditional approach to development of psychometric instruments to measure intelligence is the Stanford-Binet IQ test, originally developed by French psychologist Alfred Binet. Researchers define intelligence as separate to other attributes such as personality, character, creativity and even knowledge and wisdom for the purpose of their assessment. Intelligence testing methods are not intended to determine a level of genetic intelligence separate from and unaffected by the environment to which the individual has been exposed to in life; rather to measure the intelligence of an individual apparent as a result of both nature and nurture. Psychometrics is today a useful and widely used tool used for measurement of abilities in academic areas such as reading, writing and mathematics.

D. IQ tests are commonly used to test intelligence, though some believe that this testing is unfair and not truly representative of the subject’s intellect as individuals may excel in different areas of reasoning. Psychologist Howard Gardner, working on this assumption, introduced the concept of an individual cognitive profile in 1983 in his book Frames of Mind: The Theory of Multiple Intelligences. He holds that one child may perform excellently in one aspect, yet fail in another and that their overall performance in a number of intellectual areas should be considered. Gardner first identified seven different types of intelligence, these being; linguistic, logical-mathematical, spatial, bodily- kinesthetic, musical, interpersonal and intrapersonal. In 1999 after further research he added an 8th element to the equation; naturalistic intelligence, and at the time of writing is investigating the possibility of a 9th; this being existential intelligence.

E. The first intelligence as defined by Gardner in the Theory of Multiple Intelligences, linguistic intelligence, relates to an individual’s ability to process and communicate written and spoken words. Such people are said to excel at reading, writing, story-telling, learning a foreign language and the memorising of words and dates. The logical-mathematical category is related to a person’s ability to reason logically, think scientifically, make deductions and perform wrell in mathematic calculations. Spatial intelligence is related to vision and spatial judgement; such individuals have been observed to have a strong visual memory and the potential to excel in artistic subjects. Those exhibiting a leaning towards the third classification, bodily-kinesthetic intelligence, often learn best by physically practising an action rather than by reading or seeing.

F. Musical intelligence, as the name suggests, relates to ability in defining differences in rhythm and tones; individuals possessing musical intelligence are often able to sing, play musical instruments and compose music to a high standard. Since a high level of audio-related ability exists, many in this category are said to learn well in a lecture situation where they are required to listen attentively to information. Interpersonal intelligence relates to an individual’s ability to communicate and empathise with others; typically extrovert, they learn well through discussion, debate and interaction with others, The last of the 7 original categories identified by Gardner, intrapersonal intelligence, fits the opposite description of interpersonal intelligence; such individuals working best independently. According to Gardner they are capable of high levels of self reflection and are often perfectionists.

G. A number of psychometric experts, however, oppose Gardner’s view’s and have reservations about the validity of his theories. Firstly, some detractors disagree with the overall definition of intelligence used in Gardner’s theory. They hold that, in fact, some categories such as interpersonal or intrapersonal intelligence relate more to personality that cognitive performance. The more recently identified naturalistic intelligence, which relates to an affinity to the natural world and an ability to nurture and cultivate, has been dismissed completely by many as no more than a hobby. Doubts have been raised that others, such as musical intelligence, are in reality talents. A final criticism attached to the theory is that some believe that the intelligences cannot be treated as separate entities as some individuals may perform equally well in what could be considered diverse areas; linguistic and logical-mathematical for example. Gardner however maintains that his theories are sound, since an identifiable and separate part of the brain is responsible for controlling aspects related to each of the different types of intelligence.

H. Despite the criticism received from some of his contemporaries, Gardner’s theories are well respected and often applied in the world of education as a tool for identifying children’s differing abilities and potential career paths. For Instance, those showing linguistic capabilities are said to be ideal in roles including writing, politics and teaching; logical mathematical thinkers suited to careers in science, mathematics, law, medicine and philosophy.

Those exhibiting spatial intelligence are said to be suited to a career such as art, engineering or architecture; while individuals with a leaning towards bodily- kinesthetic intelligence may excel in areas such as athletics, dancing or craft-making. Strengths in the area of musical intelligence are said to often lead to success as a singer, conductor or musician. Those displaying strong interpersonal skills have been recognised as often making effective politicians, managers, diplomats and social workers; while those showing a dominant intrapersonal intelligence are said to be better suited to professions involving more self reflection and lower levels of interaction with the outside world such as writing, philosophy or theology.

Questions 27 – 31
Reading Passage 3 has eight paragraphs A-H. Which paragraph contains the following information?

27. Physiological evidence from Gardner that his intelligence theories are sound.
28. Aims of intelligence testing
29. Initial failure in successful measurement
30. How high level social skills are linked and classified as interpersonal intelligence.
31. Differences in opinions on what constitutes talent or intelligence

Questions 32 – 37
Do the following statements agree with the information given in Reading Passage 3?

TRUE                       if the statement agrees with the information
FALSE                     if the statement contradicts the information
NOT GIVEN         if there is no information about this

32. Early studies into intelligence were misguided and have had no impact on today’s methods.
33. Research into IQ is designed to determine the level of intelligence an individual is born with.
34. Howard Gardner has confirmed 9 different types of intelligence.
35. Spatial intelligence has been linked to creativity.
36. An individual may demonstrate high levels of intelligence in contradictory areas.
37. Those demonstrating intrapersonal intelligence always make bad managers.

Questions 38 – 40

Choose the correct letter A, B, C, or D.

38. Some believe that IQ tests do not correctly estimate an individual’s intelligence because
A. the tests are based on physical and physiological benchmarks.
B. some people may perform badly on the day of the test.
C. while people may have weaknesses in one area they may have strengths in others.
D. the tests do not accurately assess the person’s ability to reason, think and solve problems.

39. The intelligence, as classified by Gardner, relating to an ability to memorise items seen is
A. linguistic intelligence.
B. logico-mathematica! intelligence.
C. spatial intelligence.
D. bodily-kinesthetic intelligence.

40. The harshest criticism of Gardner’s theory has been focussed towards
A. interpersonal intelligence.
B. intrapersonal intelligence.
C. musical intelligence.
D. naturalistic intelligence.

Cleaner, Abundant Fuels Attracting Record Investment

A Renewable energy captured from the wind, sun, Earth’s heat, tides, and from small dams is drawing record levels of investment as poor villagers and entire nations alike seek clean, abundant ways to fuel economic growth. Global investment in renewable energy set a new record of $30 billion in 2004, according to a new report from the Renewable Energy Policy Network for the 21st Century (REN21). Technologies such as wind, solar, biomass, geothermal, and small hydro now provide 160 gigawatts of electricity generating capacity – about four per cent of the world total – the report said. They are growing at rates of around 20-30 per cent per year, however, compared to two or three per cent for oil and gas.

B “Renewable energy has become big business,” said Eric Martinot, lead author of the study, “Renewables 2005: Global Status Report”. Martinot, a senior fellow at the Washington, DC-based think tank Worldwatch Institute and a lecturer at Tsinghua University in Beijing, said renewable energy has attracted some of the world’s largest companies, including General Electric, Siemens, Sharp, and Royal Dutch Shell. The report estimated that nearly 40 million households worldwide heat their water with solar collectors, most of them installed in the last five years. Altogether, renewable energy industries provide 1.7 million jobs, most of them skilled and well paid.

C Martinot and 100-plus researchers in more than 20 countries assessed several renewable technologies: small hydro (meaning small dams), modem biomass (agricultural waste, for example), wind, solar, geothermal, and biofuels such as ethanol and biodiesel. These technologies now compete with conventional fuels in four distinct markets: power generation, hot water and space heating, transportation fuels, and rural (off-grid) energy supplies.

D Renewable energy is gaining in popularity because it is considered to be in infinite supply – unlike oil, coal, and gas – and because it involves little or no pollution compared to those fossil fuels. Scientists blame the burning of fossil fuels for the release of carbon dioxide and other greenhouse gases that stoke global climate changes, which in turn are intensifying droughts in some parts of the world, floods and storms in others, and the spread of tropical diseases to temperate zones.

E Additionally, renewable energy could empower millions of poor and vulnerable people who lack access to reliable, affordable, and clean modem energy services, UN Secretary General Kofi Annan said in a message to the Beijing International Renewable Energy Conference, which opened Monday. Annan said that rising oil prices have hit oil-importing developing countries especially hard and underscore the need for alternative energy supplies. According to the REN21 report, government support for renewable energy is growing rapidly. At least 48 countries now have some type of renewable energy promotion policy, including 14 developing countries. Typically, they include targets to ensure that renewable sources generate 5-30 per cent of energy use in a given country by around 2010-2012.

F The renewable sector’s prospects appeared to receive a further boost Monday, when China announced it was raising its target for reliance on renewable energy even as it acknowledged that coal would remain its primary source for electricity for decades to come. Renewable energy should account for 15 per cent of national consumption by 2020. China had previously aimed to get 10 per cent of its energy from renewable sources by 2020.

G Mandates for blending biofuels into vehicle fuels have been enacted in 20-plus states and provinces worldwide as well as in three key countries – Brazil, China, and India – the report said. Government leadership has ensured market success, according to REN21, which is composed of representatives of governments and non-governmental organisations. Market leaders in renewable energy in 2004 included Brawl in biofuels, China in solar hot water, Germany in solar electricity, and Spain in wind power, the report said.

H The fastest growing energy technology in the world is grid-connected solar photovoltaic (PV), existing capacity of which blossomed by sixty per cent per year from 2000-2004, to cover more than 400,000 rooftops in Japan, Germany, and the United States, it found. Wind power came second, with generating capacity growing by 28 per cent last year with almost seventeen gigawatts installed as of 2004. Production of ethanol, biodiesel, and other biofuels exceeded 33 billion litres in 2004, when ethanol displaced about three per cent of the 1,200 billion litres of gasoline produced globally.

I An estimated $500 million goes to developing countries each year as development assistance for renewable energy projects, training, and market support, with the German Development Finance Group (GDFG), the World Bank Group, and the Global Environment Facility (GEF) providing the majority of these funds, and dozens of other donors and programmes providing the rest, the report said. More than 4.5 million “green” power consumers in Europe, the United States, Canada, Australia, and Japan purchased renewable electricity in 2004, it added. Asia is seen as a vast market for renewable energy as it seeks to meet growing demand for power to feed rapid economic expansion amid runaway oil prices.

Questions 1 – 4
The text has 9 paragraphs (A – I). Which paragraph contains each of the following pieces of information?

1. Cases where the use of renewable fuels is in competition with non-renewable ones
2. The membership of REN21
3. The rates at which the use of renewable fuels is growing faster than the use of nonrenewable ones in the world
4. The sources of funding for renewable fuels in developing countries

Questions 5 – 8
Complete the following sentences using NO MORE THAN THREE WORDS from the text for each gap.

5. Biomass technology can use ___________
6. Governments with renewable energy policies usually set __________ for renewable energy use.
7. The most important source of energy for China in 2020 is expected to be ____________
8. Economic expansion and high oil prices mean that Asian countries are ____________for renewable sources of energy.

Questions 9 – 13
Do the following statements agree with the information given in Reading Passage 1? In boxes 9 -13 on your answer sheet, write

TRUE                          if the information in the text agrees with the statement
FALSE                        if the information in the text contradicts with the statement
NOT GIVEN             if there is no information on this

9. Eric Martinot advises large companies on investing in renewable energy.
10. Eric Martinot has over 100 people working in his team.
11. Increases in oil prices hurt developing economies more than developed ones.
12. The use of solar power grew by 60% between the year 2000 and the year 2004.
13. “Green” power consumers only get part of their electricity from alternative energy sources.

A GUIDE TO WOMENOMICS

A In rich countries, girls now do better at school than boys, more women are getting university degrees than men arc, and females arc filling most new jobs. Arguably, women are now the most powerful engine of global growth. In 1950, only one third of American women of working age had a paid job. Today two thirds do, and women make up almost half of America’s workforce. Since 1950, men’s employment rate has slid by 12 percentage points, to 77%. In fact, almost everywhere more women are employed and the percentage of men with jobs has fallen – although in some countries, the feminisation of the workplace still has far to go: in Italy and Japan, women’s share of jobs is still 40% or less.

B The increase in female employment in developed countries has been aided by a big shift in the type of jobs on offer. Manufacturing work, traditionally a male preserve, has declined, while jobs in services have expanded. This has reduced the demand for manual labour and put the sexes on a more equal footing. In the developing world, too, more women now have paid jobs. In the emerging East Asian economics, forever)’ 100 men in the labour force there are now 83 women, higher even than the average in OECD countries. Women have been particularly important to the success of Asia’s export industries, typically accounting for 60- 80% of jobs in many export sectors, such as textiles and clothing.

C Of course, it is misleading to talk of women’s “entry” into the workforce. Besides formal employment, women have always worked in the home, looking after children, cleaning or cooking, but because this is unpaid, it is not counted in the official statistics. To some extent, the increase in female paid employment has meant fewer hours of unpaid housework. However, the value of housework has fallen by much less than the time spent on it, because of the increased productivity afforded by dishwashers, washing machines and so forth. Paid nannies and cleaners employed by working women now also do some work that used to belong in the non-market economy.

D The increase in female employment has also accounted for a big chunk of global growth in recent decades. GDP growth can come from three sources: employing more people; using more capital per worker, or an increase in the productivity of labour and capital due to new technology’. Since 1970, women have filled two new jobs for every’ one taken by a man. Back-of-the-envelope calculations suggest that the employment of extra women has not only added more to GDP than new jobs for men but has also chipped in more than either capital investment or increased productivity. Carve up the world’s economic growth a different way and another surprising conclusion emerges: over the past decade or so, the increased employment of women in developed economies has contributed much more to global growth. Women are becoming more important in the global marketplace not just as workers, but also as consumers, entrepreneurs, managers and investors. Women have traditionally done most of the household shopping, but now they have more money of their own to spend. Surveys suggest that women make perhaps 80% of consumers’ buying decisions – from health care and homes to furniture and food.

E Women’s share of the workforce has a limit. In America it has already stalled. However, there will still be a lot of scope for women to become more productive as they make better use of their qualifications. At school, girls consistently get better grades and in most developed countries, well over half of all university degrees are now being awarded to women. In America 140 women enrol in higher education each year for every 100 men; in Sweden the number is as high as 150. (There are, however, only 90 female Japanese students for every 100 males.) In years to come, better educated women will take more of the top jobs. At present, for example, in Britain more women than men train as doctors and lawyers, but relatively few arc leading surgeons or partners in law firms. The main reason why women still get paid less on average than men is not that they are paid less for the same occupations, such as nursing and teaching. This pattern is likely to change.

F Making better use of women’s skills is not just a matter of fairness. Plenty of studies suggest that it is good for business, too. Women account for only 7% of directors on the worlds corporate boards – 15% in America, but less than 1% in Japan. Yet a study by Catalyst, a consultancy, found that American companies with more women in senior management jobs earned a higher return on equity than those with fewer women at the top. This might be because mixed teams of men and women are better than single-sex groups at solving problems and spotting external threats. Studies have also suggested that women are often better than men at building teams and communicating.

G In poor countries too, the underutilisation of women stunts economic growth. A study last year by the World Economic Forum found a clear correlation between sex equality (measured by economic participation, education, health and political empowerment) and GDP per head. Correlation does not prove the direction of causation. However, other studies also suggest that inequality between the sexes harms long-term growth. In particular, there is strong evidence that educating girls boosts prosperity. It is probably the single best investment that can be made in the developing world. Not only are better educated women more productive, but they raise healthier, better educated children. There is huge potential to raise income per head in developing countries, where fewer girls go to school than boys. More than two thirds of the world’s illiterate adults arc women.

H It is sometimes argued that it is short-sighted to get more women into paid employment. The more women go out to work, it is said, the fewer children there will be and the lower growth will be in the long run. Yet the facts suggest otherwise. Data shows that countries with high female labour participation rates, such as Sweden, tend to have the decline in fertility has been greatest in several countries where female employment is low.

Questions 14 – 17
The text has 8 paragraphs (A – H). Which paragraph does each of the following headings best fit?

14. New producers, new consumers
15. More work, fewer children?
16. A better educated workforce
17. Women in new, expanding industries

Questions 18 – 22
According to the text, FIVE of the following statements are true. Write the corresponding letters in answer boxes 18 to 22 in any order.

A. A higher percentage of Italian women have jobs than Japanese women.
B. More women than men work in Asia’s textile industries.
C. The value of housework is not included in official statistics.
D. Research shows that men make more purchasing decisions than women.
E. Most surgeons in Britain are women.
F. Firms with more women in senior management offer higher investment returns.
G. Most illiterate people in the world are women.
H. Some people think that lower birth rates lead to lower economic growth.

Questions 23 – 26
According to the information given in the text, choose the correct answer or answers from the choices given.

23. Since 1950, the percentage of
A. American women with jobs has increased.
B. American men with jobs has decreased.
C. Japanese and Italian women with jobs has remained stable.

24. Economics can get bigger by
A. increasing the size of the workforce.
B. giving shares to workers.
C. using more advanced technology.

25. Mixed teams of male and female managers are thought to be better at
A. building teams.
B. solving problems.
C. communicating.

26. Research by the World Economic Forum shows that
A. sex equality leads to higher GDP.
B. there is a connection between sex equality and GDP.
C. higher education leads to higher GDP.

A LIBRARY AT YOUR FINGERTIPS

A few years ago, at the height of the dotcom boom, it was widely assumed that a publishing revolution, in which the printed word would be supplanted by the computer screen, was just around the corner. It wasn’t: for many, there is still little to match the joy of cracking the spine of a good book and settling down for an hour or two of reading. A recent flurry of activity by big technology companies – including Google, Amazon, Microsoft and Yahoo! – suggests that the dream of bringing books online is still very much alive.

The digitising of thousands of volumes of print is not without controversy. On Thursday, November 3, Google, the world’s most popular search engine, posted a first instalment of books on Google Print, an initiative first mooted a year ago. This collaborative effort between Google and several of the world’s leading research libraries aims to make many thousands of books available to be searched and read online free of charge. Although the books included so far are not covered by copyright, the plan has attracted the ire of publishers.

Five large book firms are suing Google for violating copyright on material that it has scanned and, although out of print, is still protected by law. Google has said that it will only publish short extracts from material under copyright unless given express permission to publish more, but publishers are unconvinced. Ironically, many publishers are collaborating with Google on a separate venture, Google Print Publisher, which aims to give readers an online taste of books that are commercially available. The searchable collection of extracts and book information is intended to tempt readers to buy the complete books online or in print form.

Not to be outdone, Amazon, the world’s largest online retailer, has unveiled plans for its own foray into the mass e-book market. The firm, which began ten years ago as an online book retailer, now sells a vast array of goods. No doubt piqued that Google, a relative newcomer, should impinge upon its central territory, Amazon revealed on Thursday that it would introduce two new services. Amazon Pages will allow customers to search for key terms in selected books and then buy and read online whatever part they wish, from individual pages to chapters or complete works. Amazon Upgrade will give customers online access to books they have already purchased as hard copies. Customers are likely to have to pay around five cents a page, with the bulk going to the publisher.

Microsoft, too, has joined the online-book bandwagon. At the end of October, the software giant said it would spend around $200 million to digitise texts, starting with 150,000 that are in the public domain, to avoid legal problems. It will do so in collaboration with the Open Content Alliance, a consortium of libraries and universities. (Yahoo! has pledged to make 18,000 books available online in conjunction with the same organisation.) On Thursday, coincidentally the same day as Google and Amazon announced their initiatives, Microsoft released details of a deal with the British Library, the country’s main reference library, to digitise some 25 million pages; these will be made available through MSN Book Search, which will be launched next year.

These companies are hoping for a return to the levels of interest in e-books seen when Stephen King, a best-selling horror writer, published “Riding the Bullet” exclusively on the Internet in 2000. Half a million copies were downloaded in the first 48 hours after publication. This proved to be a high-water mark rather than a taste of things to come. While buyers were reluctant to sit in front of a computer screen to read the latest novels, dedicated e-book reading gadgets failed to catch on. Barnes and Noble, a leading American bookshop chain, began selling e-books with fanfare in 2000 but quietly pulled the plug in 2003 as interest faded.

The market for e-books is growing again, though from a tiny base. According to the International Digital Publishing Forum, which collates figures from many of the world’s top publishers, in the third quarter of 2004, worldwide sales were 25% higher than the year before. Unfortunately, this only amounted to a paltry $3.2 million split between 23 publishers in an industry that made sales worth over $100 billion that year.

Both retailers and publishers reckon they will eventually be able to persuade consumers to do a lot more of their reading on the web. Some even hope they can become to online books what Apple’s iTunes is to online music. There are crucial differences between downloading fiction and downloading funk. Online music was driven from the bottom up: illegal filesharing services became wildly popular, and legal firms later took over when the pirates were forced (by a wave of lawsuits) to retreat; the legal providers are confident that more and more consumers will pay small sums for music rather than remain beyond the law. The iPod music player and its like have proved a fashionable and popular new way to listen to songs. The book world has no equivalent.

So the commercial prospects for sellers of online books do not yet look very bright. They may get a lift from some novel innovations. The ability to download mere parts of books could help, for instance: sections of manuals, textbooks or cookery books may tempt some customers; students may wish to download the relevant sections of course books; or readers may want a taste of a book that they subsequently buy in hard copy. The ability to download reading matter onto increasingly ubiquitous hand-held electronic devices and 3G phones may further encourage uptake. In Japan, the value of e-books (mainly manga comic books) delivered to mobile phones has jumped, though it will be worth only around ¥6 billion ($51 million) in 2005, according to estimates.

Questions 27 – 30
For each question, only ONE of the choices is correct. Write the corresponding letter in the appropriate box on your answer sheet.

27. A few years ago, it was widely thought that
A. people would read fewer ‘paper’ books.
B. companies like Amazon would go bankrupt.
C. the dotcom boom would soon end.

28. Publishers are unhappy with Google because
A. Google is only publishing extracts, not complete books.
B. they think Google is in breach of copyright.
C. Google is co-operating with leading research libraries.

29. Amazon will
A. sell books that previously only Google sold online.
B. buy the copyright for many books it sells online.
C. allow people to buy only parts that they want to read from books.

30. It is clear that most readers, if given the choice, prefer
A. ‘paper’ books.
B. reading from computer screens.
C. using dedicated e-book readers.

Questions 31 – 35
Complete the following sentences using NO MORE THAN THREE WORDS from the text for each gap.

31. If companies publish books online that are not covered by copyright, they avoid ___________
32. The ____________is very small but getting larger.
33. The ___________expect that they will be able to convince more people to read online.
34. The _________  has nothing similar to an iPod.
35. In Japan, most of the publications sent to mobile phones are _________

Questions 36 – 40
Do the statements on the next page agree with the information given in Reading Passage 3? In boxes 36 – 40 on your answer sheet, write

TRUE                            if the information in the text agrees with the statement
FALSE                          if the information in the text contradicts with the statement
NOT GIVEN               if there is no information on this

36. Books that are out of print are not covered by copyright law.
37. Amazon began by selling books online.
38. Microsoft signed a deal with the British Library on the same day as Google and Amazon made their announcements.
39. Barnes and Noble published Riding the Bullet online.
40. The ability to sample a book online before buying it might help sales.

The Sweet Scent of Success

A Innovation and entrepreneurship, in the right mix, can bring spectacular results and propel a business ahead of the pack. Across a diverse range of commercial successes, from the Hills Hoist clothes line to the Cochlear ear implant, it is hardto generalize beyond saying the creators tapped into something consumers could not wait to get their hands on. However, most ideas never make it to the market. Some ideas that innovators are spruiking to potential investors include new water-saving shower heads, a keyless locking system, ping-pong balls that keep pollution out of rainwater tanks, making teeth grow from stemcells inserted in the gum, and technology to stop LPG tanks from exploding. Grant Kearney, chief executive of the Innovation Xchange, which connects businesses to innovation networks, says he hears of great business ideas that he knows will never get on the market. “Ideas by themselves are absolutely useless,” he says. “An idea only becomes innovation when it is connected to the right resources and capabilities”.

B One of Australia’s latest innovation successes stems from a lemon-scented bath-room cleaner called Shower Power, the formula for which was concocted in afactory in Yatala, Queensland. In 1995, Tom Quinn and John Heron bought a struggling cleaning products business, OzKleen, for 250,000. It was selling 100 different kinds of cleaning products, mainly in bulk. The business was in bad shape, the cleaning formulas were ineffective and environmentally harsh, and there were few regular clients. Now Shower Power is claimed to be the top-selling bathroom cleaning product in the country. In the past 12 months, almost four million bottles of OzKleen’s Power products have been sold and the company forecasts 2004 sales of 10 million bottles. The company’s, sales in2003 reached $11 million, with 700k of business being exports. In particular, Shower Power is making big inroads on the British market.

C OzKleen’s turnaround began when Quinn and Heron hired an industrial chemist to revitalize the product line. Market research showed that people were looking for a better cleaner for the bathroom, universally regarded as the hardest room in the home to clean. The company also wanted to make the product formulas more environmentally friendly One of Tom Quinn’s sons, Peter, aged 24 at the time, began working with the chemist on the formulas, looking at the potential for citrus-based cleaning products. He detested all the chlorine-based cleaning products that dominated the market. “We didn’t want to use chlorine, simple as that,” he says. “It offers bad working conditions and there’s no money in it.” Peter looked at citrus ingredients, such as orange peel, to replace the petroleum by-products in cleaners. He is credited with finding the Shower Power formula. “The head,” he says. The company is the recipe is in a vault somewhere and in my sole owner of the intellectual property.

D To begin with, Shower Power was sold only in commercial quantities but Tom Quinn decided to sell it in 750ml bottles after the constant “raves” from customers at their retail store at Beenleigh, near Brisbane. Customers were travel- ling long distances to buy supplies. Others began writing to OzKleen to say how good Shower Power was. “We did a dummy label and went to see Woolworths,” Tom Quinn says. The Woolworths buyer took a bottle home and was able to remove a stain from her basin that had been impossible to shift. From that point on, she championed the product and OzKleen had its first super- market order, for a palette of Shower Power worth $3000. “We were over the moon,” says OzKleen’s financial controller, Belinda McDonnell.

E Shower Power was released in Australian supermarkets in 1997 and became the top-selling product in its category within six months. It was all hands on deck cat the factory, labeling and bottling Shower Power to keep up with demand. OzKleen ditched all other products and rebuilt the business around Shower Power. This stage, recalls McDonnell, was very tough. “It was hand-to-mouth, cashflow was very difficult,” she says. OzKleen had to pay new-line fees to supermarket chains, which also squeezed margins.

F OzKleen’s next big break came when the daughter of a Coles Myer executive used the product while on holidays in Queensland and convinced her father that Shower Power should be in Coles supermarkets. Despite the product success, Peter Quinn says the company was wary of how long the sales would last and hesitated to spend money on upgrading the manufactur­ing process. As a result, he remembers long periods of working round the clock to keep up with orders. Small tanks were still being used, so batches were small and bottles were labelled and filled manually. The privately owned OzKleen relied on cash flow to expand. “The equipment could not keep up with demand,” Peter Quinn says. Eventually a new bottling machine was bought for $50,000 in the hope of streamlining production, but he says: “We got ripped off.” Since then, he has been developing a new auto­mated bottling machine that can control the amount of foam produced in the liquid, so that bottles can be filled more effectively – “I love coming up with new ideas.” The machine is being patented.

G Peter Quinn says OzKleen’s approach to research and development is open slather. “If I need it, I get it. It is about doing something simple that no one else is doing. Most of these things are just sitting in front of people … it’s just seeing the opportunities.” With a tried and tested product, OzKleen is expanding overseas and developing more Power-brand house­hold products. Tom Quinn, who previously ran a real estate agency, says: “We are competing with the same market all over the world, the cleaning products are sold everywhere.” Shower Power, known as Bath Power in Britain, was launched four years ago with the help of an export develop­ment grant from the Federal Government. “We wanted to do it straight away because we realised we had the same opportunities worldwide.” OzKleen is already number three in the British market, and the next stop is France. The Power range includes cleaning products for carpets, kitchens and pre-wash stain removal. The Quinn and Heron families are still involved. OzKleen has been approached with offers to buy the company, but Tom Quinn says he is happy with things as they are. “We’re having too much fun.”

Questions 1-7
Reading Passage 1 has six paragraphs, A-G.
Which paragraph contains the following information?

1 Description of one family member persuading another of selling cleaning products
2 An account of the cooperation of all factory staff to cope with sales increase
3 An account of the creation of the formula of Shower Power
4 An account of buying the original OzKleen company
5 Description of Shower Power’s international expansion
6 The reason of changing the packaging size of Shower Power
7 An example of some innovative ideas

Questions 8-11
Look at the following people and list of statements below.
Match each person with the correct statement.

List of Statement
A Described his story of selling his product to a chain store
B Explained there was a shortage of money when sales suddenly increased
C Believe innovations need support to succeed
D Believes new products like Shower Power may incur risks
E Says business won’t succeed with innovations

8 Grant Kearney
9 Tom Quinn
10 Peter Quinn
11 Belinda McDonnell

Questions 12-13
Choose the correct letter A, B, C or D.

12 Tom Quinn changed the bottle size to 750ml to make Shower Power
A Easier to package.
B Appealing to individual customers.
C Popular in foreign markets.
D Attractive to supermarkets.

13 Why did Tom Quinn decide not to sell OzKleen?
A No one wanted to buy OzKleen.
B New products were being developed in OzKleen.
C He couldn’t make an agreement on the price with the buyer.
D He wanted to keep things unchanged.

Mrs. Carlill and the Carbolic Smoke Ball

On 14 January 1892, Queen Victoria’s grandson Prince Albert Victor, second in line to the British throne, died from flu. He had succumbed to the third and most lethal wave of the Russian flu pandemic sweeping the world. The nation was shocked. The people mourned. Albert was relegated to a footnote in history.

Three days later, London housewife Louisa Carlill went down with flu. She was shocked. For two months, she had inhaled thrice daily from a carbolic smoke ball, a preventive measure guaranteed to fend off flu – if you believed the advert. Which she did. And why shouldn’t she when the Carbolic Smoke Ball Company had promised to cough up £100 for any customer who fell ill? Unlike Albert, Louisa recovered, claimed her £100 and set in train events that would win her lasting fame.

It started in the spring of 1889. The first reports of a flu epidemic came from Russia. By the end of the year, the world was in the grip of the first truly global flu pandemic. The disease came in waves, once a year for the next four years, and each worse than the last.

Whole cities came to a standstill. London was especially hard-hit. As the flu reached each annual peak, normal life stopped. The postal service ground to a halt, trains stopped running, banks closed. Even courts stopped sitting for lack of judges. At the height of the third wave in 1892, 200 people were buried every day at just one London cemetery. This flu was far more lethal than previ­ous epidemics, and those who recovered were left weak, depressed, and often unfit for work. It was a picture repeated across the continent.

Accurate figures for the number of the sick and dead were few and far between but Paris, Berlin and Vienna all reported a huge upsurge in deaths. The news­papers took an intense interest in the disease, not just because of the scale of it but because of who it attacked. Most epidemics carried off the poor and weak, the old and frail. This flu was cutting as great a swathe through the upper classes, dealing death to the rich and famous, and the young and fit.

The newspaper-reading public was fed a daily diet of celebrity victims. The flu had worked its way through the Russian imperial family and invaded the royal palaces of Europe. It carried off the Dowager Empress of Germany and the second son of the king of Italy, as well as England’s future king. Aristocrats and politicians, poets and opera singers, bishops and cardinals – none escaped the attentions of the Russian flu.

The public grew increasingly fearful. The press might have been overdoing the doom and gloom, but their hysterical coverage had exposed one terrible fact.

The medical profession had no answer to the disease. This flu, which might ft not even have begun in Russia, was a mystery. What caused it and how did it spread? No one could agree on anything.

By now, the theory that micro-organisms caused disease was gaining ground, g but no one had identified an organism responsible for flu (and wouldn’t until 1933). In the absence of a germ, many clung to the old idea of bad airs, or mi­asmas, possibly stirred by some great physical force – earthquakes, perhaps, or electrical phenomena in the upper atmosphere, even a passing comet.

Doctors advised people to eat well avoiding “unnecessary assemblies”, and if they were really worried, to stuff cotton wool up their nostrils. If they fell ill, they should rest, keep warm and eat a nourishing diet of “milk, eggs and farinaceous puddings”. Alcohol figured prominently among the prescriptions: one eminent English doctor suggested champagne, although he conceded “brandy M in considerable quantities has sometimes been given with manifest advantages”. French doctors prescribed warm alcoholic drinks, arguing that they never saw an alcoholic with flu. Their prescription had immediate results: over a three-day period, 1,200 of the 1,500 drunks picked up on the streets of Paris claimed they were following doctor’s orders.

Some doctors gave drugs to ease symptoms – quinine for fever, salicin for head­ache, heroin for an “incessant cough”. But nothing in the pharmacy remotely resembled a cure. Not surprisingly, people looked elsewhere for help. Hoping to cash in while the pandemic lasted, purveyors of patent medicines competed for the public’s custom with ever more outrageous advertisements. One of the most successful was the Carbolic Smoke Ball Company.

The carbolic smoke ball was a hollow rubber ball, 5 centimetres across, with a nozzle covered by gauze. Inside was a powder treated with carbolic acid, or phenol. The idea was to clutch it close to the nose and squeeze gently, inhaling deeply from the emerging cloud of pungent powder. This, the company claimed, would disinfect the mucous membranes, curing any condition related to “taking cold”. In the summer of 1890, sales were steady at 300 smoke balls a month. In January 1891, the figure skyrocketed to 1,500.

Eager to exploit the public’s mounting panic, the Carbolic Smoke Ball Company made increasingly extravagant claims. Oh 13 November 1892, its latest advert in the Pall Mall Gazette caught the eye of south London housewife Louisa Carlill. “Carbolic Smoke Ball,” it declared, “will positively cure colds, coughs, asthma, bronchitis, hoarseness, influenza, croup, whooping cough …”. And the list went on. But it was the next part Mrs. Carlill found compelling. “A £100 reward will be paid by the Carbolic Smoke Ball Company to any person who contracts the increasing epidemic influenza, colds or any disease caused by taking cold, after having used the carbolic smoke ball according to the printed directions supplied with each ball. £1,000 is deposited with the Alliance bank, Regent Street, showing our sincerity in the matter.”

Mrs. Carlill hurried off to buy a smoke ball, price 10 shillings. After carefully reading the instructions, she diligently dosed herself thrice daily until 17 Janu­ary – when she fell ill.

On 20 January, Louisa’s husband wrote to the Carbolic Smoke Ball Company. Unfortunately for them, Mr. Carlill happened to be a solicitor. His wife, he wrote, had seen their advert and bought a smoke ball on the strength of it. She had followed the instructions to the letter, and yet now – as their doctor could confirm – she had flu.

There was no reply. But £100 was not a sum to be sneezed at. Mr. Carlill per­sisted. The company resisted. Louisa recovered and sued. In June, Mr. Justice Hawkins found in Mrs. Carlill’s favour. The company’s main defence was that adverts were mere “puffery” and only an idiot would believe such extravagant claims. Judge Hawkins pointed out that adverts were not aimed at the wise and thoughtful, but at the credulous and weak. A vendor who made a promise “must not be surprised if occasionally he is held to his promise”.

Carbolic appealed. In December, three lord justices considered the case. Carbolic’s lawyers tried several lines of defence. But in the end, the case came down to a single matter: not whether the remedy was useless, or whether Carbolic had committed fraud, but whether its advert constituted a contract – which the company had broken. A contract required agreement between two parties, argued Carbolic’s lawyers. What agreement had Mrs. Carlill made with them?

There were times, the judges decided, when a contract could be one-sided. The advert had made a very specific offer to purchasers: protection from flu or £100. By using the smoke ball as instructed, Mrs. Carlill had accepted that offer. The company might just have wriggled out of if if it hadn’t added the bit about the £1,000 deposit. That, said the judges, gave buyers reason to believe Carbolic meant what it said. “It seems to me that if a person chooses to make extrava­gant promises of this kind, he probably does so because it pays him to make them, and, if he has made them, the extravagance of the promises is no reason in law why he should not be bound by them,” pronounced Lord Justice Bowen. Louisa got her £100. The case established the principle of the unilateral con­tract and is frequently cited today.

Questions 14-17
Do the following statements agree with the claims of the writer in Reading Passage?

TRUE                        if the statement agrees with the information
FALSE                      if the statement contradicts the information
NOT GIVEN           if there is no information on this

14 Cities rather than rural areas were badly affected by the pandemic flu.
15 At the time of the flu pandemic, people didn’t know the link between micro-organisms and illnesses.
16 People used to believe flu was caused by miasmas.
17 Flu prescriptions often contained harmful ingredients.

Questions 22-25
Look at the following people (Questions 22-25) and the list of statements.
Match each person with the correct statement.

List of Statements
A Filed a complaint which was never responded to
B Broke the contract made with Carbolic Smoke Ball Company
C Initiated a legal case
D Described the audience of advertisement
E Claimed that most advertisements are fraudulent
F Treated advertisement as a type of contract

22 Mrs. Carlill
23 Mrs. Carlill’s husband
24 Judge Hawkins
25 Lord Justice Bowen

Questions 26
Choose the correct letter, A, B, C or D.

26. Why is Mrs. Carlill’s case often cited in present-day court trials?
A It proved the untrustworthiness of advertisements.
B It established the validity of one-sided contract.
C It explained the nature of contract.
D It defended the rights of consumers.

Communicating Styles and Conflict

Knowing your communication style and having a mix of styles on your team can provide a positive force for resolving conflict.

A As far back as Hippocrates’ time (460-370B.C.), people have tried to understand other people by characterizing them according to personality type or temperament. Hippocrates believed there were four different body fluids that influenced four basic types of temperament. His work was further developed 500 years later by Galen. These days there are any number of self-assessment tools that relate to the basic descriptions developed by Galen, although we no longer believe the source to be the types of body fluid that dominate our systems.

B The values in self-assessments that help determine personality style. Learning styles, communication styles, conflict-handling styles, or other aspects of individuals is that they help depersonalize conflict in interpersonal relationships. The depersonalization occurs when you realize that others aren’t trying to be difficult, but they need different or more information than you do. They’re not intending to be rude: they are so focused on the task they forget about greeting people. They would like to work faster but not at the risk of damaging the relationships needed to get the job done. They understand there is a job to do. But it can only be done right with the appropriate information, which takes time to collect. When used appropriately, understanding communication styles can help resolve conflict on teams. Very rarely are conflicts true personality issues. Usually they are issues of style, information needs, or focus.

C Hippocrates and later Galen determined there were four basic temperaments: sanguine, phlegmatic, melancholic and choleric. These descriptions were developed centuries ago and are still somewhat apt, although you could update the wording. In today’s world, they translate into the four fairly common communication styles described below:

D The sanguine person would be the expressive or spirited style of communication. These people speak in pictures. They invest a lot of emotion and energy in their communication and often speak quickly. Putting their whole body into it. They are easily sidetracked onto a story that may or may not illustrate the point they are trying to make. Because of their enthusiasm, they are great team motivators. They are concerned about people and relationships. Their high levels of energy can come on strong at times and their focus is usually on the bigger picture, which means they sometimes miss the details or the proper order of things. These people find conflict or differences of opinion invigorating and love to engage in a spirited discussion. They love change and are constantly looking for new and exciting adventures.

E The phlegmatic person – cool and persevering – translates into the technical or systematic communication style. This style of communication is focused on facts and technical details. Phlegmatic people have an orderly methodical way of approaching tasks, and their focus is very much on the task, not on the people, emotions, or concerns that the task may evoke. The focus is also more on the details necessary to accomplish a task. Sometimes the details overwhelm the big picture and focus needs to be brought back to the context of the task. People with this style think the facts should speak for themselves, and they are not as comfortable with conflict. They need time to adapt to change and need to understand both the logic of it and the steps involved.

F The melancholic person who is soft hearted and oriented toward doing things for others translates into the considerate or sympathetic communication style. A person with this communication style is focused on people and relationships. They are good listeners and do things for other people-sometimes to the detriment of getting things done for themselves. They want to solicit everyone’s opinion and make sure everyone is comfortable with whatever is required to get the job done. At times this focus on others can distract from the task at hand. Because they are so concerned with the needs of others and smoothing over issues, they do not like conflict. They believe that change threatens the status quo and tends to make people feel uneasy, so people with this communication style, like phlegmatic people need time to consider the changes in order to adapt to them.

G The choleric temperament translates into the bold or direct style of communication. People with this style are brief in their communication – the fewer words the better. They are big picture thinkers and love to be involved in many things at once. They are focused on tasks and outcomes and often forget that the people involved in carrying out the tasks have needs. They don’t do detail work easily and as a result can often underestimate how much time it takes to achieve the task. Because they are so direct, they often seem forceful and can be very intimidating to others. They usually would welcome someone challenging them. But most other styles are afraid to do so. They also thrive on change, the more the better.

H A well-functioning team should have all of these communication styles for true effectiveness. All teams need to focus on the task, and they need to take care of relationships in order to achieve those tasks. They need the big picture perspective or the context of their work, and they need the details to be identified and taken care of for success. We all have aspects of each style within us. Some of us can easily move from one style to another and adapt our style to the needs of the situation at hand-whether the focus is on tasks or relationships. For others, a dominant style is very evident, and it is more challenging to see the situation from the perspective of another style. The work environment can influence communication styles either by the type of work that is required or by the predominance of one style reflected in that environment. Some people use one style at work and another at home.

The good news about communication styles is that we have the ability to develop flexibility in our styles. The greater the flexibility we have, the more skilled we usually are at handling possible and actual conflicts. Usually it has to be relevant to us to do so, either because we think it is important or because there are incentives in our environment to encourage it. The key is that we have to want to become flexible with our communication style. As Henry Ford said, “Whether you think you can or you can’t, you’re right!”

Questions 27-34
Reading Passage 3 has eight sections A-H.
Choose the correct heading for each section from the list of headings below.

List of Headings
i Summarising personality types
ii Combined styles for workplace
iii Physical explanation
iv A lively person who encourages
v Demanding and unsympathetic personality
vi Lazy and careless personality
vii The benefits of understanding communication styles
viii Cautious and caring
ix Factual and analytical personality
x Self-assessment determines one’s temperament

27 Section A
28 Section B
29 Section C
30 Section D
31 Section E
32 Section F
33 Section G
34 Section H

Questions 35-39
Do the following statements agree with the information given in Reading Passage 3?

TRUE                         if the statement agrees with the information
FALSE                       if the statement contradicts the information
NOT GIVEN            if there is no information on this

35 It is believed that sanguine people dislike variety.
36 Melancholic and phlegmatic people have similar characteristics.
37 Managers often select their best employees according to personality types.
38 It is possible to change one’s personality type.
39 Workplace environment can affect which communication style is most effective.

Question 40
Choose the correct letter A, B, C or D.

40. The writer believes using self-assessment tools can
A help to develop one’s personality.
B help to understand colleagues’ behaviour.
C improve one’s relationship with the employer.
D directly resolve conflicts.

A Wonder Plant

The wonder plant with an uncertain future: more than a billion people rely on bamboo for either their shelter or income, while many endangered species depend on it for their survival. Despite its apparent abundance, a new report says that species of bamboo may be under serious threat.

A Every year, during the rainy season, the mountain gorillas of Central Africa migrate to the foothills and lower slopes of the Virunga Mountains to graze on bamboo. For the 650 or so that remain in the wild, it’s a vital food source. Although there are at almost 150 types of plant, as well as various insects and other invertebrates, bamboo accounts for up t0 90 percent of their diet at this time of year. Without it, says Ian Redmond, chairman of the Ape Alliance, their chances of survival would be reduced significantly. Gorillas aren’t the only locals keen on bamboo. For the people who live close to the Virungas, it’s a valuable and versatile raw material used for building houses and making household items such as mats and baskets. But in the past 100 years or so, resources have come under increasing pressure as populations have exploded and large areas of bamboo forest have been cleared to make way for farms and commercial plantations.

B Sadly, this isn’t an isolated story. All over the world, the ranges of many bamboo species appear to be shrinking, endangering the people and animals that depend upon them. But despite bamboo’s importance, we know surprisingly little about it. A recent report published by the UN Environment Programme (UNEP) and the Inter-national Network for Bamboo and Rattan (INBAR) has revealed just how profound is our ignorance of global bamboo resources, particularly in relation to conservation. There are almost 1,600 recognized species of bamboo, but the report concentrated on the 1,200 or so woody varieties distinguished by the strong stems, or culms, that most people associate with this versatile plant. Of these, only 38 ‘priority species’ identified for their commercial value have been the subject of any real scientific research, and this has focused mostly on matters relating to their viability as a commodity. This problem isn’t confined to bamboo. Compared to the work carried out on animals, the science of assessing the conservation status of plants is still in its infancy. “People have only started looking hard at this during the past 10-15 years, and only now are they getting a handle on how to go about it systematically,” says Dr. Valerie Kapos, one of the report’s authors and a senior adviser in forest ecology and conservation to the UNEP.

C Bamboo is a type of grass. It comes in a wide variety of forms, ranging in height from 30 centimeters to more than 40 meters. It is also the world’s fastest-growing woody plant; some species can grow more than a meter in a day. Bamboo’s ecological role extends beyond providing food and habitat for animals. Bamboo tends to grow in stands made up of groups of individual plants that grow from root systems known as rhizomes. Its extensive rhizome systems, which tie in the top layers of the soil, are crucial in preventing soil erosion. And there is growing evidence that bamboo plays an important part in determining forest structure and dynamics. “Bamboo’s pattern of mass flowering and mass death leaves behind large areas of dry biomass that attract wildfire,” says Kapos.“ When these burn, they create patches of open ground within the forest far bigger than would be left by a fallen tree.” Patchiness helps to preserve diversity because certain plant species do better during the early stages of regeneration when there are gaps in the canopy.

D However, bamboo’s most immediate significance lies in its economic value. Modern processing techniques mean that it can be used in a variety of ways, for example, as flooring and laminates. One of the fastest growing bamboo products is paper-25 percent of paper produced in India is made from bamboo fiber, and in Brazil, 100,000 hectares of bamboo are grown for its production. Of course, bamboo’s main function has always been in domestic applications, and as a locally traded commodity it’s worth about $4.5billion annually. Because of its versatility, flexibility and strength (its tensile strength compares to that of some steel), it has traditionally been used in construction. Today, more than one billion people worldwide live in bamboo houses. Bamboo is often the only readily available raw material for people in many developing countries, says Chris Stapleton, a research associate at the Royal Botanic Gardens. “Bamboo can be harvested from forest areas or grown quickly elsewhere, and then converted simply without expensive machinery or facilities,” he says. “In this way, it contributes substantially to poverty alleviation and wealth creation.”

E Given bamboo’s value in economic and ecological terms, the picture painted by the UNEP report is all the more worrying. But keen horticulturists will spot an apparent contradiction here. Those who’ve followed the recent vogue for cultivating exotic species in their gardens will point out that if it isn’t kept in check, bamboo can cause real problems. “In a lot of places, the people who live with bamboo don’t perceive it as being endangered in any way,” says Kapos. “In fact, a lot of bamboo species are actually very invasive if they’ve been introduced.” So why are so many species endangered? There are two separate issues here, says Ray Townsend, vice president of the British Bamboo Society and arboretum manager at the Royal Botanic Gardens. “Some plants are threatened because they can’t survive in the habitat-they aren’t strong enough or there aren’t enough of them, perhaps. But bamboo can take care of itself-it is strong enough to survive if left alone. What is under threat is its habitat.” It is the physical disturbance that is the threat to bamboo, says Kapos. “When forest goes, it is converted into something else: there isn’t anywhere for forest plants such as bamboo to grow if you create a cattle pasture.”

F Around the world, bamboo species are routinely protected as part of forest eco-systems in national parks and reserves, but there is next to nothing that protects bamboo in the wild for its own sake. However, some small steps are being taken to address this situation. The UNEP-INBAR report will help conservationists to establish effective measures aimed at protecting valuable wild bamboo species. Townsend, too, sees the UNEP report as an important step forward in promoting the cause of bamboo conservation. “Until now, bamboo has been perceived as a second-class plant. When you talk about places such as the Amazon, everyone always thinks about the hardwoods. Of course these are significant, but there is a tendency to overlook the plants they are associated with, which are often bamboo species. In many ways, it is the most important plant known to man. I can’t think of another plant that is used so much and is so commercially important in so many countries.” He believes that the most important first step is to get scientists into the field. “We need to go out there, look at these plants and see how they survive and then use that information to conserve them for the future.”

Questions 1-7
Reading Passage I has six sections A-F.

Which section contains the following information ?

1 Comparison of bamboo with other plant species
2 Commercial products of bamboo
3 Limited extent of existing research
4 A human development that destroyed large areas of bamboo
5 How bamboos are put to a variety of uses
6 An explanation of how bamboo can help the survival of a range of plants
7 The methods used to study bamboo

Questions 8-11

Use the information in the passage to match the people (listed A-D) with opinions or deeds below.

A Ian Redmond
B Valerie Kapos
C Ray Townsend
D Chris Stapleton

8 Destroying bamboo jeopardizes to wildlife.
9 People have very confined knowledge of bamboo.
10 Some people do not think that bamboo is endangered.
11 Bamboo has loads of commercial potentials.

Questions 12-13
Answer the questions below using NO MORE THAN TWO WORDS from the passage for each answer.

12. What environmental problem does the unique root system of bamboo prevent?
13. Which bamboo product is experiencing market expansion?

Children’s Literature

Stories and poems aimed at children have an exceedingly long history: lullabies, for example, were sung in Roman times, and a few nursery games and rhymes are almost as ancient. Yet so far as written-down literature is concerned, while there were stories in print before 1700 that children often seized on when they had the chance, such as translations of Aesop’s fables, fairy-stories and popular ballads and romances, these were not aimed at young people in particular. Since the only genuinely child-oriented literature at this time would have been a few instructional works to help with reading and general knowledge, plus the odd Puritanical tract as an aid to morality, the only course for keen child readers was to read adult literature. This still occurs today, especially with adult thrillers or romances that include more exciting, graphic detail than is normally found in the literature for younger readers.

By the middle of the 18th century there were enough eager child readers, and enough parents glad to cater to this interest, for publishers to specialize in children’s books whose first aim was pleasure rather than education or morality. In Britain, a London merchant named Thomas Boreham produced Cajanus, The Swedish Giant in 1742, while the more famous John Newbery published A Little Pretty Pocket Book in 1744. Its contents – rhymes, stories, children’s games plus a free gift (‘A ball and a pincushion’)——in many ways anticipated the similar lucky-dip contents of children’s annuals this century. It is a tribute to Newbery’s flair that he hit upon a winning formula quite so quickly, to be pirated almost immediately in America.

Such pleasing levity was not to last. Influenced by Rousseau, whose Emile(1762) decreed that all books for children save Robinson Crusoe were a dangerous diversion, contemporary critics saw to it that children’s literature should be instructive and uplifting. Prominent among such voices was Mrs. Sarah Trimmer, whose magazine The Guardian of Education (1802) carried the first regular reviews of children’s books. It was she who condemned fairy-tales for their violence and general absurdity; her own stories, Fabulous Histories (1786) described talking animals who were always models of sense and decorum.

So the moral story for children was always threatened from within, given the way children have of drawing out entertainment from the sternest moralist. But the greatest blow to the improving children’s book was to come from an unlikely source indeed: early 19th century interest in folklore. Both nursery rhymes, selected by James Orchard Halliwell for a folklore society in 1842, and collection of fairy-stories by the scholarly Grimm brothers, swiftly translated into English in 1823,soon rocket to popularity with the young, quickly leading to new editions, each one more child-centered than the last. From now on younger children could expect stories written for their particular interest and with the needs of their own limited experience of life kept well to the fore.

What eventually determined the reading of older children was often not the availability of special children’s literature as such but access to books that contained characters, such as young people or animals, with whom they could more easily empathize, or action, such as exploring or fighting, that made few demands on adult maturity or understanding.

The final apotheosis of literary childhood as something to be protected from unpleasant reality came with the arrival in the late 1930s of child-centered best-sellers intend on entertainment at its most escapist. In Britain novelist such as Enid Blyton and Richmal Crompton described children who were always free to have the most unlikely adventures, secure in the knowledge that nothing bad could ever happen to them in the end. The fact that war broke out again during her books’ greatest popularity fails to register at all in the self-enclosed world inhabited by Enid Blyton’s young characters. Reaction against such dream-worlds was inevitable after World War II, coinciding with the growth of paperback sales, children’s libraries and a new spirit of moral and social concern. Urged on by committed publishers and progressive librarians, writers slowly began to explore new areas of interest while also shifting the settings of their plots from the middle-class world to which their chiefly adult patrons had always previously belonged.

Critical emphasis, during this development, has been divided. For some the most important task was to rid children’s books of the social prejudice and exclusiveness no longer found acceptable. Others concentrated more on the positive achievements of contemporary children’s literature. That writers of these works are now often recommended to the attentions of adult as well as child readers echoes the 19th-century belief that children’s literature can be shared by the generations, rather than being a defensive barrier between childhood and the necessary growth towards adult understanding.

Questions 14-18

Complete the table below. Choose NO MORE THAN TWO WORDS from the passage.

Date	Features	Aim	Example
Before 1700	not aimed at young children	education and morality	puritanical tract
By the middle of 18th century	collection of (14)……………..and games	read for pleasure	a little pretty pocket book (exported to (15)………..)
Early 19th century	growing interest in (16)…………….	to be more children centered	nursery rhymes and (17)……………
Late 1930s	stories of harm free (18)…………..	entertainment	Enid Blyton and Richarnal Crompton’s novels

Questions 19-21
Look at the following people and the list of statements below.
Match each person with the correct statement.

List of statements
A Wrote criticisms of children’s literature
B Used animals to demonstrate the absurdity of fairy tales
C Was not a writer originally
D Translated a book into English
E Didn’t write in the English language

19 Thomas Boreham
20 Mrs. Sarah trimmer
21 Grimm Brothers

Questions 22-26
Do the following statements agree with the information given in Reading Passage 2?

TRUE                            if the statement agrees with the information
FALSE                          if the statement contradicts the information
NOT GIVEN               if there is no information on this

22 Children didn’t start to read books until 1700.
23 Sarah Trimmer believed that children’s books should set good examples.
24 Parents were concerned about the violence in children’s books.
25 An interest in the folklore changed the direction of the development of children’s books.
26 Today children’s book writers believe their works should appeal to both children and adults.

Talc Power

Peter Rrigg discovers how talc from Luzenac’s Trimouns in France find its way into food and agricultural products—from chewing gum to olive oil.

High in the French Pyrenees, some 1,700m above see level, lies Trimouns, a huge deposit of hydrated magnesium silicate – talc to you and me. Talc from Trimouns, and from ten other Luzenac mines across the globe, is used in the manufacture of a vast array of everyday products extending from paper, paint and plaster to cosmetics, plastics and car tyres. And of course there is always talc’s best known end use: talcum powder for babies’ bottoms. But the true versatility of this remarkable mineral is nowhere better displayed than in its sometimes surprising use in certain niche markets in the food and agriculture industries.

Take, for example, the chewing gum business. Every year, Talc de Luzenac France—which owns and operates the Trimouns mine and is a member of the international Luzenac Group (art of Rio Tinto minerals)—supplies about 6,000 tones of talc to chewing gum manufacturers in Europe. “We’ve been selling to this sector of the market since the 1960s,”says Laurent Fournier, sales manager in Luzenac’s Specialties business unit in Toulouse. “Admittedly, in terms of our total annual sales of talc, the amount we supply to chewing gum manufacturers is relatively small, but we see it as a valuable niche market: one where customers place a premium on securing supplies from a reliable, high quality source. Because of this, long term allegiance to a proven suppler is very much a feature of this sector of the talc market.” Switching sources—in the way that you might choose to buy, say, paperclips from Supplier A rather than from Supplier B—is not a easy option for chewing gum manufacturers,” Fournier says. “The cost of reformulating is high, so when customers are using a talc grade that works, even if it’s expensive, they are understandably reluctant to switch.”

But how is talc actually used in the manufacture of chewing gum? PatrickDelord, an engineer with a degree in agronomics, who has been with Luzenac for 22 years and is now senior market development manager, Agriculture and Food, in Europe, explains that chewing gums has four main components. “The most important of them is the gum base,” he says. “It’s the gum base that puts the chew into chewing gum. It binds all the ingredients together, creating a soft, smooth texture. To this the manufacturer then adds sweeteners, softeners and flavourings. Our talc is used as a filler in the gum base. The amount varies between, say, ten and 35 per cent, depending on the type of gum. Fruit flavoured chewing gum, for example, is slightly acidic and would react with the calcium carbonate that the manufacturer might otherwise use as a filler. Talc, on the other hand, makes an ideal filler because it’s non-reactive chemically. In the factory, talc is also used to dust the gum base pellets and to stop the chewing gum sticking during the lamination and packing process,” Delord adds.

The chewing gum business is, however, just one example of talc’s use in the food sector. For the past 20 years or so, olive oil processors in Spain have been taking advantage of talc’s unique characteristics to help them boost the amount of oil they extract from crushed olives. According to Patrick Delord, talc is especially useful for treating what he calls “difficult” olives. After the olives are harvested-preferably early in the morning because their taste is better if they are gathered in the cool of the day – they are taken to the processing plant. There they are crushed and then stirred for 30-45 minutes. In the old days, the resulting paste was passed through an olive press but nowadays it’s more common to add water and centrifuge the mixture to separate the water and oil from the solid matter. The oil and water are then allowed to settle so that the olive oil layer can be decanted oft and bottled. “Difficult” olives are those that are more reluctant than the norm to yield up their full oil content. This may be attributable to the particular species of olive, or to its water content and the time of year the olives are collected—at the beginning and the end of the season their water content is often either too high or too low. These olives are easy to recognize because they produce a lot of extra foam during the stirring process, a consequence of an excess of a fine solid that acts as anatural emulsifier. The oil in this emulsion is lost when the water is disposed of. Not only that, if the waste water is disposed of directly into local fields—often the case in many smaller processing operations—the emulsified oil may take some time to biodegrade and so be harmful to the environment.

“If you add between a half and two percent of talc by weight during the stirring process, it absorbs the natural emulsifier in the olives and so boosts the amount of oil you can extract,” says Delord. “In addition, talc’s flat, ‘platy’ structure helps increase the size of the oil droplets liberated during stirring, which again improves the yield. However, because talc is chemically inert, it doesn’t affect the colour, taste, appearance or composition of the resulting olive oil.”

If the use of talc in olive oil processing and in chewing gum is long established, new applications in the food and agriculture industries are also constantly being sought by Luzenac. One such promising new market is fruit crop protection, being pioneered in the US. Just like people, fruit can get sunburned. In fact, in very sunny regions up to 45 percent of atypical crop can be affected by heat stress and sunburn. However, in the case of fruit, it’s not so much the ultra violet rays which harm the crop as the high surface temperature that the sun’s rays create.

To combat this, farmers normally use either chemicals or spray a continuous fine canopy of mist above the fruit trees or bushes. The trouble is, this uses a lot of water—normally a precious commodity in hot, sunny areas—and it is therefore expensive. What’s more, the ground can quickly become waterlogged.” So our idea was to coat the fruit with talc to protect it from the sun,” says Greg Hunter, a marketing specialist who has been with Luzenac for ten years. “But to do this, several technical challenges had first to be overcome. Talc is very hydrophobic: it doesn’t like water. So in order to have a viable product we needed a wettable powder—something that would go readily into suspension so that it could be sprayed onto the fruit. It also had to break the surface tension of the cutin (the natural waxy, waterproof layer on the fruit) and of course it had to wash off easily when the fruit was harvested. No-one’s going to want an apple that’s covered in talc.”

Initial trials in the state of Washington in 2003 showed that when the product was sprayed onto Granny Smith apples, it reduced their surface temperature and lowered the incidence of sunburn by up to 60 per cent. Today the new product, known as Invelop Maximum SPF, is in its second commercial year on the US market. Apple growers are the primary target although Hunter believes grape growers represent another sector with long term potential. He is also hopeful of extending sales to overseas markets such as Australia, South America and southern Europe.

Questions 27-32
Use the information in the passage to match each use of talc power with correct application from A, B or C.

A Chewing gum manufacture
B Olive oil extraction
C Fruit crop protection

27 Talc is used to prevent foaming.
28 Talc is used to prevent stickiness.
29 Talc is used to boost production.
30 Talc is used as a filler to provide a base.
31 Talc is used to prevent sunburn.
32 Talc is used to help increase the size of the product.

Questions 33-38
Complete the following summary below using NO MORE THAN TWO WORDS from the Reading Passage.

The use of talc powder in the olive oil industry in Spain has been around for (33)……………………………years. It is extremely useful in dealing with “difficult” olives which often produce a lot of (34)……………………………..due to the high content of solid matter.

The traditional method of oil extraction used in some smaller plants often produces (35)………………………….., which contains emulsified oil, and if it is directly disposed of, it may be (36)………………………..to environment, because it can­not (37)…………………………….But adding talc powder can absorb the emulsifier and increase the production, because the size of oil (38)……………………….grows.

Questions 39-40
Answer the questions below using NO MORE THAN THREE WORDS from the passage for each answer.

39 What are the last two stages of chewing gum manufacturing process?
40 Which group of farmers does Invelop intend to target next?

The Mozart Effect

A Music has been used for centuries to heal the body. In the Ebers Papyrus (one of the earliest medical documents, circa 1550 BC), it was recorded that physicians chanted to heal the sick (Castleman, 1994). In various cul­tures, we have observed singing as part of healing rituals. In the world of Western medicine, however, using music in medicine lost popularity until the introduction of the radio. Researchers then started to notice that lis­tening to music could have significant physical effects. Therapists noticed music could help calm anxiety, and researchers saw that listening to music, could cause a drop in blood pressure. In addition to these two areas, music has been used with cancer chemotherapy to reduce nausea, during surgery to reduce stress hormone production, during childbirth, and in stroke re­covery (Castleman, 1994 and Westley, 1998). It has been shown to decrease pain as well as enhance the effectiveness of the immune system. In Japan, compilations of music are used as medication of sorts. For example, if you want to cure a headache or migraine, the album suggested is Mendelssohn’s “Spring Song”, Dvorak’s “Humoresque”, or part of George Gershwin’s “An American in Paris” (Campbell, 1998). Music is also being used to assist in learning, in a phenomenon called the Mozart Effect.

B Frances H. Rauscher, PhD, first demonstrated the correlation between mu­sic and learning in an experiment in 1993. His experiment indicated that a 10-minute dose of Mozart could temporarily boost intelligence. Groups of students were given intelligence tests after listening to silence, relaxation tapes, or Mozart’s “Sonata for Two Pianos in D Major” for a short time. He found that after silence, the average IQ score was 110, and after the relax­ation tapes, the score rose a point. After listening to Mozart’s music, how­ever, the score jumped to 119 (Westley, 1998). Even students who did not like the music still had an increased score in the IQ test. Rauscher hy­pothesised that “listening to complex, non-repetitive music, like Mozart’s, may stimulate neural pathways that are important in thinking” (Castleman, 1994).

C The same experiment was repeated on rats by Rauscher and Hong Hua Li from Stanford. Rats also demonstrated enhancement in their intelligence performance. These new studies indicate that rats that were exposed to Mozart’s showed “increased gene expression of BDNF (a neural growth factor), CREB (a learning and memory compound), and Synapsin I (a synap­tic growth protein)” in the brain’s hippocampus, compared with rats in the control group, which heard only white noise (e.g. the whooshing sound of a V radio tuned between stations).

D How exactly does the Mozart Effect work? Researchers are still trying to determine the actual mechanisms for the formation of these enhanced learning pathways. Neuroscientists suspect that music can actually help build and strengthen connections between neurons in the cerebral cortex in a process similar to what occurs in brain development despite its type.

When a baby is born, certain connections have already been made – like connections for heartbeat and breathing. As new information is learned and motor skills develop, new neural connections are formed. Neurons that are not used will eventually die while those used repeatedly will form strong connections. Although a large number of these neural connections require experience, they must also occur within a certain time frame. For example, a child born with cataracts cannot develop connections within the visual cortex. If the cataracts are removed by surgery right away, the child’s vi­sion develops normally. However, after the age of 2, if the cataracts are re­moved, the child will remain blind because those pathways cannot establish themselves.

E Music seems to work in the same way. In October of 1997, researchers at the University of Konstanz in Germany found that music actually rewires neural circuits (Begley, 1996). Although some of these circuits are formed for physical skills needed to play an instrument, just listening to music strengthens connections used in higher-order thinking. Listening to music can then be thought of as “exercise” for the brain, improving concentration and enhancing intuition.

F If you’re a little sceptical about the claims made by supporters of the Mozart Effect, you’re not alone. Many people accredit the advanced learning of some children who take music lessons to other personality traits, such as motivation and persistence, which are required in all types of learning. There have also been claims of that influencing the results of some experiments.

G Furthermore, many people are critical of the role the media had in turning an isolated study into a trend for parents and music educators. After the Mozart Effect was published to the public, the sales of Mozart CDs stayed on the top of the hit list for three weeks. In an article by Michael Linton, he wrote that the research that began this phenomenon (the study by re­searchers at the University of California, Irvine) showed only a temporary boost in IQ, which was not significant enough to even last throughout the course of the experiment. Using music to influence intelligence was used in Confucian civilisation and Plato alluded to Pythagorean music when he de- jj scribed its ideal state in The Republic. In both of these examples, music did not cause any overwhelming changes, and the theory eventually died out. Linton also asks, “If Mozart’s music were able to improve health, why was Mozart himself so frequently sick? If listening to Mozart’s music increases intelligence and encourages spirituality, why aren’t the world’s smartest and most spiritual people Mozart specialists?” Linton raises an interesting point, if the Mozart Effect causes such significant changes, why isn’t there more documented evidence?

H The “trendiness’’ of the Mozart Effect may have died out somewhat, but there are still strong supporters (and opponents) of the claims made in 1993. Since that initial experiment, there has not been a surge of support­ing evidence. However, many parents, after playing classical music while pregnant or when their children are young, will swear by the Mozart Effect. A classmate of mine once told me that listening to classical music while studying will help with memorisation. If we approach this controversy from a scientific aspect, although there has been some evidence that music does increase brain activity, actual improvements in learning and memory have not been adequately demonstrated.

Questions 1-5
Reading Passage 1 has eight paragraphs A-H.

Which paragraph contains the following information?

1 A description of how music affects the brain development of infants
2 Public’s first reaction to the discovery of the Mozart Effect
3 The description of Rauscher’s original experiment
4 The description of using music for healing in other countries
5 Other qualities needed in all learning

Questions 6-8
Complete the summary below. Choose NO MORE THAN ONE WORD from the passage for each answer.

During the experiment conducted by Frances Rauscher, subjects were exposed to the music for a (6)………………………. period of time before they were tested. And Rauscher believes the enhancement in their performance is related to the (7)………………………….nature of Mozart’s music. Later, a similar experiment was also repeated on (8)………………………..

Questions 9-13
Do the following statements agree with the information given in Reading Passage 1?

TRUE                          if the statement agrees with the information
FALSE                        if the statement contradicts the information
NOT GIVEN            if there is no information on this

9 All kinds of music can enhance one’s brain performance to somewhat extent.
10 There is no neural connection made when a baby is born.
11 There are very few who question the Mozart Effect.
12 Michael Linton conducted extensive research on Mozart’s life.
13 There is not enough evidence in support of the Mozart Effect today.

The Ant and the Mandarin

In 1476, the farmers of Berne in Switzerland decided there was only one way to rid their fields of the cutworms attacking their crops. They took the pests to court. The worms were tried, found guilty and excommunicated by the arch­bishop. In China, farmers had a more practical approach to pest control. Rather than relying on divine intervention, they put their faith in frogs, ducks and ants. Frogs and ducks were encouraged to snap up the pests in the paddies and the occasional plague of locusts. But the notion of biological control began with an ant. More specifically, it started with the predatory yellow citrus ant Oeco-phylla smaragdina, which has been polishing off pests in the orange groves of southern China for at least 1,700 years. The yellow citrus ant is a type of weaver ant, which binds leaves and twigs with silk to form a neat, tent-like nest. In the beginning, farmers made do with the odd ants’ nests here and there. But it wasn’t long before growing demand led to the development of a thriving trade in nests and a new type of agriculture – ant farming.

For an insect that bites, the yellow citrus ant is remarkably popular. Even by ant standards, Oecophylla smaragdina is a fearsome predator. It’s big, runs fast and has a powerful nip – painful to humans but lethal to many of the insects that plague the orange groves of Guangdong and Guangxi in southern China. And for at least 17 centuries, Chinese orange growers have harnessed these six-legged killing machines to keep their fruit groves healthy and productive.

Citrus fruits evolved in the Far East and the Chinese discovered the delights of their flesh early on. As the ancestral home of oranges, lemons and pomelos, China also has the greatest diversity of citrus pests. And the trees that produce the sweetest fruits, the mandarins – or kan – attract a host of plant-eating in­sects, from black ants and sap-sucking mealy bugs to leaf-devouring caterpil­lars. With so many enemies, fruit growers clearly had to have some way of pro­tecting their orchards.

The West did not discover the Chinese orange growers’ secret weapon until 1 the early 20th century. At the time, Florida was suffering an epidemic of citrus canker and in 1915 Walter Swingle, a plant physiologist working for the US f Department of Agriculture, was sent to China in search of varieties of orange that were resistant to the disease. Swingle spent some time studying the citrus orchards around Guangzhou, and there he came across the story of the culti­vated ant. These ants, he was told, were “grown” by the people of a small village nearby who sold them to the orange growers by the nestful.

The earliest report of citrus ants at work among the orange trees appeared in a book on tropical and subtropical botany written by Hsi Han in AD 304. “The people of Chiao-Chih sell in their markets ants in bags of rush matting. The nests are like silk. The bags are all attached to twigs and leaves which, with the i ants inside the nests, are for sale. The ants are reddish-yellow in colour, bigger than ordinary ants. In the south, if the kan trees do not have this kind of ant, the fruits will all be damaged by many harmful insects, and not a single fruit will be perfect.”

Initially, farmers relied on nests which they collected from the wild or bought in the market where trade in nests was brisk. “It is said that in the south orange trees which are free of ants will have wormy fruits. Therefore, people race to buy nests for their orange trees,” wrote Liu Hsun in Strange Things Noted in the South in about 890.

The business guickly became more sophisticated. From the 10th century, coun­try people began to trap ants in artificial nests baited with fat. “Fruit-growing families buy these ants from vendors who make a business of collecting and selling such creatures,” wrote Chuang Chi-Yu in 1130. “They trap them by fill­ing hogs’ or sheep’s bladders with fat and placing them with the cavities open next to the ants’ nests. They wait until the ants have migrated into the bladders and take them away. This is known as ‘rearing orange ants’.” Farmers attached k the bladders to their trees, and in time the ants spread to other trees and built new nests.

By the 17th century, growers were building bamboo walkways between their trees to speed the colonisation of their orchards. The ants ran along these narrow bridges from one tree to another and established nests “by the hundreds of thousands”.

Did it work? The orange growers clearly thought so. One authority, Chhii Ta-Chun, writing in 1700, stressed how important it was to keep the fruit trees free of insect pests, especially caterpillars. “It is essential to eliminate them so that the trees are not injured. But hand labour is not nearly as efficient as ant power…”

Swingle was just as impressed. Yet despite his reports, many Western biologists t were sceptical. In the West, the idea of using one insect to destroy another was new and highly controversial. The first breakthrough had come in 1888, when the infant orange industry in California had been saved from extinction by the Australian vedalia beetle. This beetle was the only thing that had made any in- T roads into the explosion of cottony cushion scale that was threatening to destroy the state’s citrus crops. But, as Swingle now knew, California’s “first” was noth­ing of the sort. The Chinese had been expert in biocontrol for many centuries.

The long tradition of ants in the Chinese orchards only began to waver in the 1950s and 1960s with the introduction of powerful organic insecticides. Although most fruit growers switched to chemicals, a few hung onto their ants. Those who abandoned ants in favour of chemicals quickly became disillusioned. As costs soared and pests began to develop resistance to the chem­icals, growers began to revive the old ant patrols in the late 1960s. They had good reason to have faith in their insect workforce.

Research in the early 1960s showed that as long as there were enough ants in the trees, they did an excellent job of dispatching some pests – mainly the larger insects – and had modest success against others. Trees with yellow ants produced almost 20 per cent more healthy leaves than those without. More recent trials have shown that these trees yield just as big a crop as those protected by expensive chemical sprays.

One apparent drawback of using ants – and one of the main reasons for the early scepticism by Western scientists – was that citrus ants do nothing to control mealy bugs, waxy-coated scale insects which can do considerable damage to fruit trees. In fact, the ants protect mealy bugs in exchange for the sweet honey-dew they secrete. The orange growers always denied this was a problem but Western scientists thought they knew better.

Research in the 1980s suggests that the growers were right all along. Where X mealy bugs proliferate under the ants’ protection, they are usually heavily parasitised and this limits the harm they can do.

Orange growers who rely on carnivorous ants rather than poisonous chemicals maintain a better balance of species in their orchards. While the ants deal with the bigger insect pests, other predatory species keep down the numbers of smaller pests such as scale insects and aphids. In the long run, ants do a lot less damage than chemicals – and they’re certainly more effective than excommunication.

Questions 14-18
Look at the following events (Questions 14-18) and the list of dates below.

Match each event with the correct time A-G.

14 The first description of citrus ants is traded in the marketplace.
15 Swingle came to Asia for research.
16 The first record of one insect is used to tackle other insects in the western world.
17 Chinese fruit growers started to use pesticides in place of citrus ants.
18 Some Chinese farmers returned to the traditional bio-method

List of Dates
A 1888
B AD 890
C AD 304
D 1950s
E 1960s
F 1915
G 1130

Questions 19-26
Do the following statements agree with the information given in Reading Passage 2?

TRUE                             if the statement agrees with the information
FALSE                           if the statement contradicts the information
NOT GIVEN                if there is no information on this

19 China has more citrus pests than any other country in the world.
20 Swingle came to China to search for an insect to bring back to the US.
21 Many people were very impressed by Swingle’s discovery.
22 Chinese farmers found that pesticides became increasingly expensive.
23 Some Chinese farmers abandoned the use of pesticide.
24 Trees with ants had more leaves fall than those without.
25 Fields using ants yield as large a crop as fields using chemical pesticides.
26 Citrus ants often cause considerable damage to the bio-environment of the orchards.

Music: Language We All Speak

Section A
Music is one of the human species’ relatively few universal abilities. Without formal training, any individual, from Stone Age tribesman to suburban teenager, has the ability to recognise music and, in some fashion, to make it. Why this should be so is a mystery. After all, music isn’t necessary for getting through the day, and if it aids in reproduction, it does so only in highly indirect ways. Language, by contrast, is also everywhere – but for reasons that are more obvious. With language, you and the members of your tribe can organise a migration across Africa, build reed boats and cross the seas, and communicate at night even when you can’t see each other. Modern culture, in all its technological extravagance, springs directly from the human talent for manipulating symbols and syntax.

Scientists have always been intrigued by the connection between music and language. Yet over the years, words and melody have acquired a vastly different status in the lab and the seminar room. While language has long been considered essential to unlocking the mechanisms of human intelligence, music is generally treated as an evolutionary frippery – mere “auditory cheesecake”, as the Harvard cognitive scientist Steven Pinker puts it.

Section B
But thanks to a decade-long wave of neuroscience research, that tune is changing. A flurry of recent publications suggests that language and music may equally be able to tell us who we are and where we’re from – not just emotionally, but biologically. In July, the journal Nature Neuroscience devoted a special issue to the topic. And in an article in the 6 August issue of the Journal of Neuroscience, David Schwartz, Catherine Howe, and Dale Purves of Duke University argued that the sounds of music and the sounds of language are intricately connected.

To grasp the originality of this idea, it’s necessary to realise two things about how music has traditionally been understood. First, musicologists have long emphasised that while each culture stamps a special identity onto its music, music itself has some universal qualities. For example, in virtually all cultures, sound is divided into some or all of the 12 intervals that make up the chromatic scale -that is, the scale represented by the keys on a piano. For centuries, observers have attributed this preference for certain combinations of tones to the mathematical properties of sound itself.

Some 2,500 years ago, Pythagoras was the first to note a direct relationship between the harmoniousness of a tone combination and the physical dimensions of the object that produced it. For example, a plucked string will always play an octave lower than a similar string half its size, and a fifth lower than a similar string two thirds its length. This link between simple ratios and harmony has influenced music theory ever since.

Section C
This music-is-math idea is often accompanied by the notion that music, formally speaking at least, exists apart from the world in which it was created. Writing recently in The New York Review of Books, pianist and critic Charles Rosen discussed the long-standing notion that while painting and sculpture reproduce at least some aspects of the natural world, and writing describes thoughts and feelings we are all familiar with, music is entirely abstracted from the world in which we live. Neither idea is right, according to David Schwartz and his colleagues. Human musical preferences are fundamentally shaped not by elegant algorithms or ratios but by the messy sounds of real life, and of speech in particular – which in turn is shaped by our evolutionary heritage. “The explanation of music, like the explanation of any product of the mind, must be rooted in biology, not in numbers per se,” says Schwartz.

Schwartz, Howe, and Purves analysed a vast selection of speech sounds from a variety of languages to reveal the underlying patterns common to all utterances. In order to focus only on the raw sounds, they discarded all theories about speech and meaning, and sliced sentences into random bites. Using a database of over 100,000 brief segments of speech, they noted which frequency had the greatest emphasis in each sound. The resulting set of frequencies, they discovered, corresponded closely to the chromatic scale. In short, the building blocks of music are to be found in speech.

Far from being abstract, music presents a strange analogue to the patterns created by the sounds of speech. “Music, like visual arts, is rooted in our experience of the natural world,” says Schwartz. “It emulates our sound environment in the way that visual arts emulate the visual environment.” In music we hear the echo of our basic sound-making instrument – the vocal tract. The explanation for human music is simpler still than Pythagoras’s mathematical equations: We like the sounds that are familiar to us – specifically, we like the sounds that remind us of us.

This brings up some chicken-or-egg evolutionary questions. It may be that music imitates speech directly, the researchers say, in which case it would seem that language evolved first. It’s also conceivable that music came first and language is in effect an imitation of song – that in everyday speech we hit the musical notes we especially like. Alternately, it may be that music imitates the general products of the human sound-making system, which just happens to be mostly speech. “We can’t know this,” says Schwartz. “What we do know is that they both come from the same system, and it is this that shapes our preferences.”

Section D
Schwartz’s study also casts light on the long-running question of whether animals understand or appreciate music. Despite the apparent abundance of “music” in the natural world – birdsong, whalesong, wolf howls, synchronised chimpanzee hooting – previous studies have found that many laboratory animals don’t show a great affinity for the human variety of music making.

Marc Hauser and Josh McDermott of Harvard argued in the July issue of Nature Neuroscience that animals don’t create or perceive music the way we do. The fact that laboratory monkeys can show recognition of human tunes is evidence, they say, of shared general features of the auditory system, not any specific chimpanzee musical ability. As for birds, those most musical beasts, they generally recognise their own tunes – a narrow repertoire – but don’t generate novel melodies like we do. There are no avian Mozarts.

But what’s been played to animals, Schwartz notes, is human music. If animals evolve preferences for sound as we do – based upon the soundscape in which they live – then their “music” would be fundamentally different from ours. In the same way our scales derive from human utterances, a cat’s idea of a good tune would derive from yowls and meows. To demonstrate that animals don’t appreciate sound the way we do, we’d need evidence that they don’t respond to “music” constructed from their own sound environment.

Section E
No matter how the connection between language and music is parsed, what is apparent is that our sense of music, even our love for it, is as deeply rooted in our biology and in our brains as language is. This is most obvious with babies, says Sandra Trehub at the University of Toronto, who also published a paper in the Nature Neuroscience special issue.

For babies, music and speech are on a continuum. Mothers use musical speech to “regulate infants’ emotional states”, Trehub says. Regardless of what language they speak, the voice all mothers use with babies is the same: “something between speech and song”. This kind of communication “puts the baby in a trancelike state, which may proceed to sleep or extended periods of rapture”. So if the babies of the world could understand the latest research on language and music, they probably wouldn’t be very surprised. The upshot, says Trehub, is that music may be even more of a necessity than we realise.

Questions 27-31
Reading Passage 3 has five sections A-E.

Choose the correct heading for each section from the list of headings below.

27 Section A
28 Section B
29 Section C
30 Section D
31 Section E

List of Headings
i. Communication in music with animals
ii. New discoveries on animal music
iii. Music and language contrasted
iv. Current research on music
v. Music is beneficial for infants.
vi. Music transcends cultures.
vii. Look back at some of the historical theories
viii. Are we genetically designed for music?

Questions 32-38
Look at the following people (Questions 32-38) and the list of statements below.

Match each person with the correct statement.

32 Steven Pinker
33 Musicologists
34 Greek philosopher Pythagoras
35 Schwartz, Howe, and Purves
36 Marc Hauser and Josh McDermott
37 Charles Rosen
38 Sandra Trehub

List of Statements
A Music exists outside of the world it is created in.
B Music has a universal character despite cultural influences on it.
C Music is a necessity for humans.
D Music preference is related to the surrounding influences.
E He discovered the mathematical basis of music.
F Music doesn’t enjoy the same status of research interest as language.
G Humans and monkeys have similar traits in perceiving sound.