Question – Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?Give reasons for your answer and include any relevant examples from your own knowledge or experience.Write atleast 250 words.
In our contemporary, fast-paced world driven by consumerism, the surge in sales of popular consumer goods has become a subject of heated debate. Many contend that the primary catalyst behind this phenomenon lies in the pervasive and persuasive nature of advertising, positing that these sales predominantly showcase the prowess of marketing rather than the authentic needs of the society they cater to.
Undoubtedly, advertising assumes a central role in influencing consumer choices. The ceaseless barrage of captivating advertisements across diverse platforms — television, billboards, and the internet — meticulously crafts narratives around certain products. Marketers aim not just for utility but for an irresistible allure, transforming these goods into coveted essentials. Consequently, the inundation of these products in the market is often attributed to the triumph of these advertising campaigns.
Yet, the question lingers: do escalating sales figures genuinely mirror the authentic needs of society? The answer is nuanced. While advertising undeniably shapes consumer behavior, it does not operate in isolation. Genuine societal needs, molded by technological advancements, shifting lifestyles, and evolving preferences, contribute significantly to the demand for specific products. For example, the widespread adoption of smartphones owes its success not only to persuasive advertisements but also to a societal inclination towards heightened connectivity and convenience.
Furthermore, the economic backdrop plays a pivotal role in shaping consumer behavior. In times of prosperity, consumers may gravitate towards indulging in luxury goods touted by advertising. Conversely, during economic downturns, pragmatism often takes precedence, prompting individuals to prioritize essential needs over mere wants. In conclusion, attributing the surge in sales of popular consumer goods solely to the power of marketing is overly simplistic. The intricate interplay between advertising, societal needs, and economic factors illuminates the multifaceted nature of consumer behavior. It’s a dynamic where the allure of advertisements converges with the genuine needs and economic realities of society, creating a nuanced landscape that continually molds and reshapes the market for popular consumer good
